Sony’s ‘The Interview’ drew international controversy and attention. Here are 3 things we can apply to the world of PR from the movie’s release.


From the article:

“A film about the most secretive nation in the world? Canceled interviews and online pirating? “The Interview” was one of the most followed movie releases of all time.

By creating a film with such a large possibility for error, both at the theater and on a global scale, ‘The Interview’ managed to grab the public’s attention and hold it for much longer than its 112-minute run time. It didn’t matter if the movie was good or not. People were enthralled.”


Read the full article on Ragan’s PR Daily or Cloud0086 Latest Tech News.

Original story appeared on Three Girls Media’s blog.

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