Sony’s ‘The Interview’ drew international controversy and attention. Here are 3 things we can apply to the world of PR from the movie’s release.
From the article:
“A film about the most secretive nation in the world? Canceled interviews and online pirating? “The Interview” was one of the most followed movie releases of all time.
By creating a film with such a large possibility for error, both at the theater and on a global scale, ‘The Interview’ managed to grab the public’s attention and hold it for much longer than its 112-minute run time. It didn’t matter if the movie was good or not. People were enthralled.”
Original story appeared on Three Girls Media’s blog.