The other day my husband mentioned to me that Pinterest had missed an opportunity when they started up 4 years ago. That they weren’t a website men would ever want to visit. I argued with him on this, since I am an avid user of Pinterest, both personally and professionally. I see lots of posts about Men’s fashion, gardening and food, which are all commons interests that men share. After stumbling upon this article that talked about just what my husband mentioned (Pinterest’s image problem for men,) I found that it was true!
Why isn’t Pinterest popular with men?
Pinterest is like a giant bulletin board for the internet. You pin items to your board and categorize them based on your interests. I have always used Pinterest as a time waster and only recently have I gone back to my boards from when I first joined 4 years ago and was surprised to find a lot of awesome suggestions I could implement into my life right now.
Pinterest is too pretty.
My personal Pinterest page is dominated by beautiful images of weddings, amazing travel photos and DIY articles for crafts. No wonder my husband won’t go near it.
Men don’t understand Pinterest.
Pinterest may not have made it clear that it wasn’t just a bulletin board. Using Pinterest is more of a discovery engine, more like a better-categorized StumbleUpon. But Pinterest is also a major resource for my work in Public Relations. I use it as a go-to when searching for social media content my clients might like to share. Pinterest categorizes content so clearly and makes it easy to source them back to their original location. I think a major barrier for Pinterest is making it seem like a more credible source than just a giant sticky note.
I think Pinterest has a ton of potential for women and for men and is poised to be a major area to discover new content on the web. Pinterest needs to find a way to bridge the gap for men to convince them it isn’t just for girls.
Elizabeth Adan is a Freelance Writer, Publicist and Brand Ambassador. Her blog Aquaberry Bliss is a unique food and travel blog dedicated to expanding your world and inspiring your creativity. When Elizabeth isn’t traveling, you’ll find her writing, hiking or gardening. Find Elizabeth at www.elizabethadan.com, on Twitter @stillaporcupine and on LinkedIn.