Were you able to experience Amazon’s Prime Day on July 15th? My recent article, 3 Marketing Lessons from Amazon’s ‘Prime Day’ has been featured on Ragan’s PR Daily!
From the article:
“With its new “Prime Day” Wednesday, Amazon is looking to blow special shopping days such as Black Friday and Giving Tuesday out of the water. (The shopping site is promoting the day has having “more deals than Black Friday.”)
The idea has struck such a chord that Target and Walmart have gotten in on the mid-July action.
The event will feature flash deals and sales for Prime members. The goal is to push new memberships for the company’s $99-per-year subscription service, which offers buyers free two-day shipping, access to instant video, Kindle rentals and more. A day of deals is yet another added benefit.
Take a look at these 3 PR Lessons from the big push behind “Prime Day.””
Read the full article here on Ragan’s PR Daily.