‘3 Reasons for Failed Pitches’ Featured on PR Daily!

My article, ‘3 Reasons for Failed Pitches’ has been featured by Ragan’s PR Daily!

Beth.PRDaily.3ReasonsForFailedPitches.12.3.2015

From the article:

“Contacting journalists and getting your brand placed in a story begins with writing a pitch.

Crafting a message that is strong and interesting can be a challenge—and there are several mistakes that many PR pros make during the process.

Here are three common pitching foibles, along with how you can fix them:

1. Hogging the spotlight

Though you are writing a pitch to introduce a journalist to your brand and share why they should cover your story, don’t make the mistake of making it all about you.

Instead of touting all of your organization’s or client’s recent accomplishments and introducing outstanding new product offerings, make the pitch about the journalist and their readers. Share why your story will benefit them; you’ll be more likely to catch their attention.”

Read the full article here on Ragan’s PR Daily.

Story originally written for Three Girls Media.

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