Beth Featured in Media Bistro Article

I was recently featured in an article on Media Bistro, What Does an Account Manager Do?


From the article:

“As a publicist, I am an account manager, but not all account managers are publicists.”

Read the full article here on Media Bistro.


‘3 PR Lessons from a Netflix Crime Show’ Featured on PR Daily

My article, 3 PR Lessons from a Netflix Crime Show was featured on Ragan’s PR Daily.


From the article:

“Crime documentary shows and programs are popping up all over the internet, radio and television as of late, and the recent release of Netflix’s crime documentary, “Making a Murderer,” is no different. Its success however, has come greatly in the form of online commenting and theorizing from fans on various platforms. In addition to consuming the lives of many binge-watchers, for PR pros, the series—which follows the story of Wisconsin’s Steven Avery, who was charged with what many are calling an unjust murder in 2011—brought to light a few lessons in storytelling. Here’s how Netflix’s “Making a Murderer” relates to public relations.”

Read the full article here on PR Daily.