Social Media’s Future – Beth on Business 2 Community!

I was recently included in Business 2 Community's article on the Future of Social Media in 2017! Here's my advice:   We’ll see an increase in videos on social media platforms, specifically Facebook Live events. More companies are using this tool to connect with their fans and followers in real time, while also demonstrating their … Continue reading Social Media’s Future – Beth on Business 2 Community!

Maintaining Positive Brand Reputation – On PR Daily

PR Pros can do several things to help their clients maintain a positive brand reputation. PR Daily recently republished my article detailing strategies. From the article: “Managing your organization’s reputation is important to avoid potential crises and negative publicity. There are several things you can do online to make sure you brand’s image remains top-of-mind … Continue reading Maintaining Positive Brand Reputation – On PR Daily