Social Media’s Future – Beth on Business 2 Community!

I was recently included in Business 2 Community’s article on the Future of Social Media in 2017! Here’s my advice:


  • We’ll see an increase in videos on social media platforms, specifically Facebook Live events. More companies are using this tool to connect with their fans and followers in real time, while also demonstrating their product, discussing news or providing a behind-the-scenes look at an exclusive event.
  • Images on social media will become even more important, as visuals are an excellent way to connect with followers and tell your brand’s story using more than words. Bonus points go to companies that use images that share people’s faces, which are prioritized higher on social algorithms,or to businesses that use visuals to showcase their employees, letting their audience get to know their team members on a more personal level.beth-mc-business2community-socialmediafuture-12-12-2016

Check out the article here!




Maintaining Positive Brand Reputation – On PR Daily

PR Pros can do several things to help their clients maintain a positive brand reputation. PR Daily recently republished my article detailing strategies.


From the article:

“Managing your organization’s reputation is important to avoid potential crises and negative publicity.

There are several things you can do online to make sure you brand’s image remains top-of-mind and is shown in a positive light.”

Read it here!