PR Lessons from Netflix’s ‘Making a Murderer’

I’m proud to share that an article I wrote, 3 PR Lessons from a Netflix Crime Show, was republished on PR Daily!


From the article:

“In addition to consuming the lives of many binge-watchers, for PR pros, the series—which follows the story of Wisconsin’s Steven Avery, who was charged with what many are calling an unjust murder in 2011—brought to light a few lessons in storytelling.”
Read the full story here on PR Daily.


PR Goals for 2017 – On Meltwater

Not sure what your PR and social media goals for 2017 should look like? Read this article, which I’m proud to say was picked up by Meltwater!

From the article:

“Establishing a new strategy for 2017 requires coming up with a comprehensive plan. Luckily, that doesn’t have to be as difficult as it sounds!”

Read the full article here on Meltwater.

Social Media and PR Resolutions – B2C

Want to know where your social media and public relations plan should be headed in 2017? See my 5 resolutions in this article on Business 2 Community!


From the article:

The New Year brings excitement, promise and a new opportunity to sharpen your public relations, social media and digital marketing skills. Many people make personal resolutions like eating healthier and trying new things, so why not make a few resolutions for your business as well? The following five intentions can help you reach new customers, make connections with influencers and build your brand’s name recognition. 

Read the full article here.