PR Pros: Want to make sure your pitch is read by the journalist you send it to? Avoid these common mistakes, which were recently published by PR Daily.

From the article:
“When writing a pitch to introduce a journalist to your brand and share why he or she should cover your story, don’t make it all about you. Instead of touting all your organization or your brand’s recent accomplishments, or introducing its great new product offerings, shape the pitch around the journalist and his or her readers.”
Read the full story here on PR Daily.
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Published by elizabethadan
Elizabeth Adan is a lifelong artist who enjoys deconstructing the smallest moments and largest emotions, often at the same time. She's a poet and artist/musician working in multiple mediums. Her alliterative, lyrical writing takes on topics ranging from sustainability, nature, love lost/found, and community responsibility.
A Pacific Northwest native, her true passion is the great outdoors, soaking up as much inspiration and natural color as possible. Find Elizabeth on Instagram and Twitter @edgeofelizabeth or at www.ElizabethAdan.com
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