PR Pros: Want to make sure your pitch is read by the journalist you send it to? Avoid these common mistakes, which were recently published by PR Daily.
From the article:
“When writing a pitch to introduce a journalist to your brand and share why he or she should cover your story, don’t make it all about you. Instead of touting all your organization or your brand’s recent accomplishments, or introducing its great new product offerings, shape the pitch around the journalist and his or her readers.”
Read the full story here on PR Daily.