Media Pitching Mistakes Startups Commonly Make – Medium

What does a startup company need to know about pitching the media? While public relations is an excellent way to raise brand awareness, there are some mishaps you can make along the way. Read this Medium article to find out what tip I suggested (Tip #9!)

From the article:

“When writing a pitch, introduce the journalist to your brand and share why he/she should cover your story, don’t make it all about you.”

Read the full article here on Medium.

 

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How to Be Successful with LinkedIn for Business

Want to make the most of social media marketing? Consider the power of LinkedIn. I recently wrote an article, How to Leverage LinkedIn for Your Business, on Business 2 Community.

From the article:

“Is your company taking advantage of a LinkedIn business page, or are you mainly focusing on Facebook, Twitter and Instagram? Although it still isn’t as trafficked as the other major platforms, LinkedIn has become a major business network and discussion hub for users of all generations. It’s certainly worthy of your valuable time and energy, as it can really help reinforce your business’ position as an industry leader.”

Read the article here.

 

Ramp Up Your Content Marketing: 11 Strategies on PR Daily

Content marketing is huge, and companies should be taking advantage of this awesome opportunity to create your own content. An article I wrote, 11 creative ways to pump up your content marketing game, was recently published on PR Daily!

From the article:

“Without a solid plan—that includes creating, drafting and scheduling your posts at least a week at a time—content marketing can feel overwhelming. To shine, you have to step outside your comfort zone.”

Read the full story here on PR Daily.

What Are the Best B2B Marketing Strategies This Year?

2017 may be moving quickly, but is your marketing keeping up with the pace? Check out this article I was quoted in, which shares the 50 best B2B marketing strategies for this year.

From the article:

“Instagram allows you to tag photos taken from a specific geographic area. When you use this, customers can see that you are a local business and you are more likely to be found when users are searching for images in their location. Create a hashtag to use with your images as you snap photos around your community.”

Read the full article here on Mike Khorev’s site.

Common Email Pitching Mistakes to Avoid

PR Pros: Want to make sure your pitch is read by the journalist you send it to? Avoid these common mistakes, which were recently published by PR Daily.

Beth.MC.PRDaily.EmailPitching.5.30.2017

From the article:

“When writing a pitch to introduce a journalist to your brand and share why he or she should cover your story, don’t make it all about you. Instead of touting all your organization or your brand’s recent accomplishments, or introducing its great new product offerings, shape the pitch around the journalist and his or her readers.”
Read the full story here on PR Daily.

Creative Types of Digital Content

A blog post I wrote on 4 creative types of digital content was recently picked up by Business 2 Community!

Beth.MC.B2C.CreativeDigitalContent.5.30.2017

From the article:

“Beyond blog posts and social media updates, there are new ways for your business to be showcase itself in front of an audience. Many brands are steering away from a more traditional model of product placement and inserting themselves into consumers’ minds through content marketing.”

Read the full article here on Business 2 Community.

What Your Business Should Post on Social Media (B2C)

Everyone knows you should be posting on social media to improve your business, but what exactly should you post? I recently wrote an article that shared ideas for what to share, which was picked up by Business 2 Community!

Beth.MC.B2C.WhatToPost.5.13.2017

From the article:

“I’m sure you hear it over and over again –post regularly on social media to leverage the power of your following, create brand ambassadors and increase your company’s name recognition online. Posting to social media is one thing, but publishing strategically and sharing the right content is another beast entirely. For those who are unsure what to post, this article provides some helpful ideas that can get your creative juices flowing.”

Read the full article here.