2017 may be moving quickly, but is your marketing keeping up with the pace? Check out this article I was quoted in, which shares the 50 best B2B marketing strategies for this year. From the article: “Instagram allows you to tag photos taken from a specific geographic area. When you use this, customers can see … Continue reading What Are the Best B2B Marketing Strategies This Year?
Common Email Pitching Mistakes to Avoid
PR Pros: Want to make sure your pitch is read by the journalist you send it to? Avoid these common mistakes, which were recently published by PR Daily. From the article: “When writing a pitch to introduce a journalist to your brand and share why he or she should cover your story, don’t make it all about you. … Continue reading Common Email Pitching Mistakes to Avoid
Creative Types of Digital Content
A blog post I wrote on 4 creative types of digital content was recently picked up by Business 2 Community! From the article: “Beyond blog posts and social media updates, there are new ways for your business to be showcase itself in front of an audience. Many brands are steering away from a more traditional … Continue reading Creative Types of Digital Content
What Your Business Should Post on Social Media (B2C)
Everyone knows you should be posting on social media to improve your business, but what exactly should you post? I recently wrote an article that shared ideas for what to share, which was picked up by Business 2 Community! From the article: “I’m sure you hear it over and over again –post regularly on social … Continue reading What Your Business Should Post on Social Media (B2C)
Popular Daily Social Media Hashtags
Did you know there are different hashtags for every day? I recently wrote an article about the best hashtags for each day of the week, which got picked up by Business 2 Community! From the article: “From Throwback Thursday to Wellness Wednesday, social media trends get lots of users talking. Inserting yourself into the conversation … Continue reading Popular Daily Social Media Hashtags
Storytelling from CXO Netherlands
I’ve recently been included in an article on storytelling on CXO Netherlands – an IDG publication. From the article: “While you should pay attention to SEO, stuffing your content full of keywords and forgetting to tell a story won't do anything to impress your readers," and could very well turn them off.” Read the full … Continue reading Storytelling from CXO Netherlands
Creative Social Media Posting – Business 2 Community
Not sure what your business should post on social media? Here are 11 creative ideas from me, which were shared on Business 2 Community! From the article: “I’m sure you hear it over and over again –post regularly on social media to leverage the power of your following, create brand ambassadors and increase your company’s … Continue reading Creative Social Media Posting – Business 2 Community
Storytelling: A Global Challenge – CIO Korea
Crafting an interesting story is a global challenge. I’m thrilled to share my advice on storytelling was included in an article picked up by CIO Korea! From the article: "As you focus on SEO, your content becomes so full of keywords that you can not impress your readers as you forget the story. So, with the … Continue reading Storytelling: A Global Challenge – CIO Korea
Better Media Pitching: BizBuffs.com
Are your media pitches falling on deaf ears? See my advice here in this article on BizBuffs.com. From the article: How successful have your media pitching efforts been? Have you landed high-quality media coverage from sending emails to reporters? If you haven’t been seeing success, there may be some easy fixes to help you land … Continue reading Better Media Pitching: BizBuffs.com
Crafting Compelling Stories – On CIO
How can you craft compelling stories that your customers actually want to read? Check out my advice, which was included in this CIO article! From the article: “While you should pay attention to SEO, stuffing your content full of keywords and forgetting to tell a story won’t do anything to impress your readers,” and could … Continue reading Crafting Compelling Stories – On CIO
Elizabeth Adan 