Common Pitching Mistakes & Fixes (Business 2 Community)

I’m proud that my article, Common Pitching Mistakes and Simple Fixes, has been picked up by Business 2 Community! From the article: How successful have your media pitching efforts been? Have you landed high-quality media coverage from sending emails to reporters? If you haven’t been seeing success, there may be some easy fixes to help … Continue reading Common Pitching Mistakes & Fixes (Business 2 Community)

Beth Quoted in B2C Article on Driving Sales

I was recently quoted in the article, 6 Proven Sales Tactic to Improve Your PR & Marketing Strategy. From the article: Share insider tips for success. While it may feel like you’re giving away the farm, Beth Adan summarized it well in her post about blogging for stellar customer care: “Giving away some of your secrets … Continue reading Beth Quoted in B2C Article on Driving Sales

“Greenhouse PR” Advice on Business 2 Community

I'm excited to share that my article, Gardening in a Greenhouse: Tips for PR, Email Marketing and More, was picked up by Business 2 Community! From the article:  "Email marketing is a strong tactic to keep in your public relations arsenal since it’s a great way to reach your consumers in their native environment. Emails … Continue reading “Greenhouse PR” Advice on Business 2 Community

PR Lessons from Netflix’s ‘Making a Murderer’

I’m proud to share that an article I wrote, 3 PR Lessons from a Netflix Crime Show, was republished on PR Daily! From the article: “In addition to consuming the lives of many binge-watchers, for PR pros, the series—which follows the story of Wisconsin’s Steven Avery, who was charged with what many are calling an … Continue reading PR Lessons from Netflix’s ‘Making a Murderer’

Social Media’s Future – Beth on Business 2 Community!

I was recently included in Business 2 Community's article on the Future of Social Media in 2017! Here's my advice:   We’ll see an increase in videos on social media platforms, specifically Facebook Live events. More companies are using this tool to connect with their fans and followers in real time, while also demonstrating their … Continue reading Social Media’s Future – Beth on Business 2 Community!