Better Media Pitching: BizBuffs.com

Are your media pitches falling on deaf ears? See my advice here in this article on BizBuffs.com.

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From the article:

How successful have your media pitching efforts been? Have you landed high-quality media coverage from sending emails to reporters? If you haven’t been seeing success, there may be some easy fixes to help you land your next placement. 

Learn more here on BizBuffs.com.

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Common Pitching Mistakes & Fixes (Business 2 Community)

I’m proud that my article, Common Pitching Mistakes and Simple Fixes, has been picked up by Business 2 Community!

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From the article:

How successful have your media pitching efforts been? Have you landed high-quality media coverage from sending emails to reporters? If you haven’t been seeing success, there may be some easy fixes to help you land your next placement. 

Read the full article here on Business 2 Community.

Beth Quoted in B2C Article on Driving Sales

I was recently quoted in the article, 6 Proven Sales Tactic to Improve Your PR & Marketing Strategy.

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From the article:

Share insider tips for success. While it may feel like you’re giving away the farm, Beth Adan summarized it well in her post about blogging for stellar customer care: “Giving away some of your secrets can have a positive impact not only on your customers’ perception, but also when blogging for SEO.”
Read the full article here on Business 2 Community.

“Greenhouse PR” Advice on Business 2 Community

I’m excited to share that my article, Gardening in a Greenhouse: Tips for PR, Email Marketing and More, was picked up by Business 2 Community!

From the article: 

“Email marketing is a strong tactic to keep in your public relations arsenal since it’s a great way to reach your consumers in their native environment. Emails are non-intrusive and offer a valuable opportunity to put your messaging right in front of your target audience.”

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Read the full article here on B2C.

PR Lessons from Netflix’s ‘Making a Murderer’

I’m proud to share that an article I wrote, 3 PR Lessons from a Netflix Crime Show, was republished on PR Daily!

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From the article:

“In addition to consuming the lives of many binge-watchers, for PR pros, the series—which follows the story of Wisconsin’s Steven Avery, who was charged with what many are calling an unjust murder in 2011—brought to light a few lessons in storytelling.”
Read the full story here on PR Daily.

Social Media and PR Resolutions – B2C

Want to know where your social media and public relations plan should be headed in 2017? See my 5 resolutions in this article on Business 2 Community!

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From the article:

The New Year brings excitement, promise and a new opportunity to sharpen your public relations, social media and digital marketing skills. Many people make personal resolutions like eating healthier and trying new things, so why not make a few resolutions for your business as well? The following five intentions can help you reach new customers, make connections with influencers and build your brand’s name recognition. 

Read the full article here.