Social Media and PR Resolutions – B2C

Want to know where your social media and public relations plan should be headed in 2017? See my 5 resolutions in this article on Business 2 Community!


From the article:

The New Year brings excitement, promise and a new opportunity to sharpen your public relations, social media and digital marketing skills. Many people make personal resolutions like eating healthier and trying new things, so why not make a few resolutions for your business as well? The following five intentions can help you reach new customers, make connections with influencers and build your brand’s name recognition. 

Read the full article here.

Social Media’s Future – Beth on Business 2 Community!

I was recently included in Business 2 Community’s article on the Future of Social Media in 2017! Here’s my advice:


  • We’ll see an increase in videos on social media platforms, specifically Facebook Live events. More companies are using this tool to connect with their fans and followers in real time, while also demonstrating their product, discussing news or providing a behind-the-scenes look at an exclusive event.
  • Images on social media will become even more important, as visuals are an excellent way to connect with followers and tell your brand’s story using more than words. Bonus points go to companies that use images that share people’s faces, which are prioritized higher on social algorithms,or to businesses that use visuals to showcase their employees, letting their audience get to know their team members on a more personal level.beth-mc-business2community-socialmediafuture-12-12-2016

Check out the article here!



Maintaining Positive Brand Reputation – On PR Daily

PR Pros can do several things to help their clients maintain a positive brand reputation. PR Daily recently republished my article detailing strategies.


From the article:

“Managing your organization’s reputation is important to avoid potential crises and negative publicity.

There are several things you can do online to make sure you brand’s image remains top-of-mind and is shown in a positive light.”

Read it here!

Stunning Visual Design: Beth Featured in Article!

What are the best tools for visual designers to use? recently published an article detailing eight great options (I shared about Canva) and included my advice!


Here’s my insight:

“Adan likes Canva for its user-friendliness, saying that it’s a “simple way to add text or graphics to an image without having to use a bulky program like Photoshop.” Photoshop and InDesign each have their own place in visual design, but you don’t necessarily need all those tools for simple projects.”


Read the full article here on!

Beth Featured in Linkdex Content Marketing Article

I’m proud to say I was recently featured in this content marketing article on Linkdex, 25+ SEO and Content Marketing Tips from Industry Experts!


Here’s my tip:

“To integrate your content marketing with SEO tactics, it’s important to follow this rule,” she said. “You’ll want your brand to be a resource for your fans, so make sure 80 percent of the content you share is be non-self-promotional — facts, memes, industry articles, humorous content — while 20 percent of updates can be directly promoting your brand.”


Check out the full article here on Linkdex.

Beth Included in Article on Proofreading Tips!

Proofreading can be difficult, but luckily there are several tips and tricks to make the process smoother, and more comprehensive. I was recently quoted in this article by Siena College; check it out!


From the article:

“Read out loud. It may sound silly, but reading your work as if you were giving a speech will help shine light on mistakes, since you are approaching each word individually.”

Read the full article here.