Public Relations & Marketing Experience

 

Elizabeth is currently the Director of Marketing for the oldest and largest cannabis/hemp advocacy PR firm, NisonCo, featured on The Observer’s PR Power List Cannabis Honor Roll of 2019 and Green Market Report’s 2020 Top 12 Most Effective Cannabis PR Firms.

From 2017-Present, Elizabeth has accomplished:

  • Sole creation of marketing department including social media management, blogging, newsletter and SEO services
  • Generated targeted and high-quality media coverage for clients in a brand new industry through strategic PR and consulting
  • Conducted media training and best practices for clients
  • Showcased rapid response to federal/state legislative and current events to anticipate relevant breaking news
  • Managed a team of six content creators to deliver high-quality, targeted content for full-service clients
  • Organize marketing initiatives and report to President & Founder of the company
  • Ongoing newsletter campaigns, list management, and reporting of metrics
  • Weekly customized blog posts optimized for SEO to showcase client thought leadership & expertise
  • Targeted social media campaigns using Facebook, Twitter, Instagram, and LinkedIn
  • Ongoing social media monitoring and reporting of metrics

As the Senior Publicist & Graphic Designer for Three Girls Media from 2014-2018, Elizabeth accomplished the following:

  • Garnered 235 media mentions & a publicity value of $125K+ in Q4 2016 for a hospitality client
  • Increased a client’s Twitter following by 400% in 20 months
  • Created & distributed press releases with 2,388 views, 16 link clicks & 276 postings
  • Secured editorial media placements in Entrepreneur, CIO, The Washington Post, Conde Nast Traveler & more
  • Coached & trained new interns/publicists
  • Regularly blogged 300-2,500 words with SEO in mind
  • Created images for marketing collateral, website banners, logos & social media advertisements
  • Designed infographics, collages, newsletter & visuals for major social networks, increasing shares
  • Initiated creation of a community service program

Elizabeth is a grassroots self-starter with an entrepreneurial spirit – she has launched and propelled several personal blogs and brands from scratch using tried and true marketing techniques such as consistent social media outreach, PR brand awareness campaigns, and customized content written with SEO in mind.

Brand Marketing

From 2012-2014, Elizabeth worked with major beverage brands like Red Bull, JUST CHILL, Humm Kombucha, Grey Goose and Bacardi. Accomplishments:

  • Executed on-premise beverage events & activations, achieving a sales conversion rate of 4 customers per hour from cold leads
  • Built a plan to impact 20% of Washington State University’s 26,000 students in 8 months, increasing Red Bull sales by 11% in Eastern WA
  • Organized events including: Red Bull Rampage 2012, Red Bull Stratos 2012 Red Bull Air Drop 2013, Red Bull Play & Destroy, Red Bull Chariot Race, Movie Premiere ‘We’
  • Secured a campus bar contract; balanced weekly product orders and stayed within budget
  • Generated local media coverage, driving readership of The Red Bulletin magazine

Panels & Seminars

2013 – Present – Regular career coach & seminar participant for Washington State University’s annual Edward R. Murrow Symposium

May 2020 – Moderator at “Navigating a Global Storm: The Importance of Targeted Messaging During Times of Crisis” by the Cannabis Marketing Association

June 2019 – Panelist at “Getting Ahead in Cannabis: Strategies to Differentiate Your Brand” by BrightTalk

April 2019 – Panelist at first-ever CBD Summit by Inclusive Pay

 

Headlines Featuring Quotes by Elizabeth

Best Social Media Management Tools 2020 -Voted by 67 Experts

Best Graphic Design Software 2020 – Voted by 53 Experts

11 Creative Ways to Repurpose Your Existing Content & Drive More Traffic

How Do You Craft a Successful Media Pitch that Actually Lands Coverage?

No Degree Needed: Do These Things to Get a Job in Digital Marketing

13 Digital Marketers Offer Expert Advice to Improve Local Marketing with Instagram

The Future of Social Media: 37 Experts Share Their 2017 Predictions

8 Tools for Visual Designers and Why You Should Be Using Them

Proofreading Tips from the Pros

What Does an Account Manager Do?

16 Agency Pros Reveal Where They Get Their Best Ideas

25+ SEO and Content Marketing Tips from Industry Experts

Blogging & Marketing Tips

Out of Marketing Luck? 6 Lessons from ‘Schitt’s Creek’ – Featured on Business 2 Community

Gardening in a Greenhouse: Tips for PR, Email Marketing and More – Featured on Business 2 Community

5 PR and Social Media Resolutions for 2017 – Featured on Meltwater

3 Ways PR Pros Can Maintain a Positive Brand Reputation – Featured on Ragan’s PR Daily

3 PR Lessons from a Netflix Crime Show – Featured on Ragan’s PR Daily

3 Reasons for Failed Pitches – Featured on Ragan’s PR Daily

3 Content Marketing Lessons from ‘BoJack Horseman’ – Featured on Ragan’s PR Daily

3 Marketing Lessons from Amazon’s ‘Prime Day’-Featured on Ragan’s PR Daily

Social Media Trends for Each Day of the Week-Featured on Ragan’s PR Daily

3 PR Lessons from ‘Super Smash Bros.’-Featured on Ragan’s PR Daily

3 PR Lessons from ‘The Interview’-Featured on Ragan’s PR Daily

PR Lessons from ‘The Lego Movie’-Featured on Ragan’s PR Daily

5 PR Lessons from Scrabble-Featured on Ragan’s PR Daily

A Press Release Checklist– Featured on Ragan’s PR Daily