Webinar: Navigating a Global Storm: The Importance of Targeted Messaging During Times of Crisis

On May 28th, I'll be moderating a webinar with NisonCo PR & The Cannabis Marketing Association, "Navigating a Global Storm: The Importance of Targeted Messaging During Times of Crisis." This webinar will discuss the importance of targeted messaging during times of crisis and discuss lessons learned/learning from the COVID-19 global pandemic, paving a road map … Continue reading Webinar: Navigating a Global Storm: The Importance of Targeted Messaging During Times of Crisis

Storytelling from CXO Netherlands

I’ve recently been included in an article on storytelling on CXO Netherlands – an IDG publication. From the article: “While you should pay attention to SEO, stuffing your content full of keywords and forgetting to tell a story won't do anything to impress your readers," and could very well turn them off.” Read the full … Continue reading Storytelling from CXO Netherlands