What content marketing tools belong in your toolbox? I recommend Adobe Spark! A video I created with the resource was shared on Business to Community.
From the article:
“Watch Beth Adan’s video about social media trends below.”
Click to Business 2 Community for more!
Want to make the most of social media marketing? Consider the power of LinkedIn. I recently wrote an article, How to Leverage LinkedIn for Your Business, on Business 2 Community.
From the article:
“Is your company taking advantage of a LinkedIn business page, or are you mainly focusing on Facebook, Twitter and Instagram? Although it still isn’t as trafficked as the other major platforms, LinkedIn has become a major business network and discussion hub for users of all generations. It’s certainly worthy of your valuable time and energy, as it can really help reinforce your business’ position as an industry leader.”
Read the article here.
A blog post I wrote on 4 creative types of digital content was recently picked up by Business 2 Community!
From the article:
“Beyond blog posts and social media updates, there are new ways for your business to be showcase itself in front of an audience. Many brands are steering away from a more traditional model of product placement and inserting themselves into consumers’ minds through content marketing.”
Read the full article here on Business 2 Community.
Did you know there are different hashtags for every day? I recently wrote an article about the best hashtags for each day of the week, which got picked up by Business 2 Community!
From the article:
“From Throwback Thursday to Wellness Wednesday, social media trends get lots of users talking. Inserting yourself into the conversation is a great way to drive traffic to your site, build brand awareness and gain followers. Here are social media trends you can use in your campaigns every day of the week.”
Not sure what your business should post on social media? Here are 11 creative ideas from me, which were shared on Business 2 Community!
From the article:
“I’m sure you hear it over and over again –post regularly on social media to leverage the power of your following, create brand ambassadors and increase your company’s name recognition online. Posting to social media is one thing, but publishing strategically and sharing the right content is another beast entirely. For those who are unsure what to post, this article provides some helpful ideas that can get your creative juices flowing.”
Read the full story here on Business 2 Community.
I’m proud that my article, Common Pitching Mistakes and Simple Fixes, has been picked up by Business 2 Community!
From the article:
How successful have your media pitching efforts been? Have you landed high-quality media coverage from sending emails to reporters? If you haven’t been seeing success, there may be some easy fixes to help you land your next placement.
Read the full article here on Business 2 Community.
Is your marketing plan “up a creek?” Check out these PR lessons I picked up from the hit Canadian comedy, Schitt’s Creek.
I was recently quoted in the article, 6 Proven Sales Tactic to Improve Your PR & Marketing Strategy.
From the article:
Share insider tips for success. While it may feel like you’re giving away the farm, Beth Adan summarized it well in her post about blogging for stellar customer care: “Giving away some of your secrets can have a positive impact not only on your customers’ perception, but also when blogging for SEO.”
Read the full article here on Business 2 Community.
I’m excited to share that my article, Gardening in a Greenhouse: Tips for PR, Email Marketing and More, was picked up by Business 2 Community!
From the article:
“Email marketing is a strong tactic to keep in your public relations arsenal since it’s a great way to reach your consumers in their native environment. Emails are non-intrusive and offer a valuable opportunity to put your messaging right in front of your target audience.”
Want to know where your social media and public relations plan should be headed in 2017? See my 5 resolutions in this article on Business 2 Community!
From the article:
The New Year brings excitement, promise and a new opportunity to sharpen your public relations, social media and digital marketing skills. Many people make personal resolutions like eating healthier and trying new things, so why not make a few resolutions for your business as well? The following five intentions can help you reach new customers, make connections with influencers and build your brand’s name recognition.
Read the full article here.
