Best Content Marketing Tools –Stratford University

If you’ve decided to invest in content marketing, you’ll need the right tools to succeed. Consider Adobe Spark for video creation!

From the article:

“Watch Beth Adan’s video about social media trends”

Read more here on Stratford University’s Curious blog.

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Social Trends Video Shared on Business 2 Community

What content marketing tools belong in your toolbox? I recommend Adobe Spark! A video I created with the resource was shared on Business to Community.

From the article:

“Watch Beth Adan’s video about social media trends below.”

Click to Business 2 Community for more!

Ramp Up Your Content Marketing: 11 Strategies on PR Daily

Content marketing is huge, and companies should be taking advantage of this awesome opportunity to create your own content. An article I wrote, 11 creative ways to pump up your content marketing game, was recently published on PR Daily!

From the article:

“Without a solid plan—that includes creating, drafting and scheduling your posts at least a week at a time—content marketing can feel overwhelming. To shine, you have to step outside your comfort zone.”

Read the full story here on PR Daily.

Creative Types of Digital Content

A blog post I wrote on 4 creative types of digital content was recently picked up by Business 2 Community!

Beth.MC.B2C.CreativeDigitalContent.5.30.2017

From the article:

“Beyond blog posts and social media updates, there are new ways for your business to be showcase itself in front of an audience. Many brands are steering away from a more traditional model of product placement and inserting themselves into consumers’ minds through content marketing.”

Read the full article here on Business 2 Community.

Beth Featured in Linkdex Content Marketing Article

I’m proud to say I was recently featured in this content marketing article on Linkdex, 25+ SEO and Content Marketing Tips from Industry Experts!

beth-linkdex-contentmarketing-10-6-2016

Here’s my tip:

“To integrate your content marketing with SEO tactics, it’s important to follow this rule,” she said. “You’ll want your brand to be a resource for your fans, so make sure 80 percent of the content you share is be non-self-promotional — facts, memes, industry articles, humorous content — while 20 percent of updates can be directly promoting your brand.”

beth-linkdex-8020rule-10-6-2016

Check out the full article here on Linkdex.

“3 Content Marketing Lessons from ‘BoJack Horseman'” Featured on PR Daily!

My article, 3 Content Marketing Lessons from ‘BoJack Horseman’ was featured on Ragan’s PR Daily!

Beth.PRDaily.BoJackHorseman.12.3.2015

From the article:

“The creators of “BoJack Horseman” did a great job of weaving BoJack’s reality and the real world together. In addition to clever social and cultural references in the form of characters, street banners or satirical scenes, an episode of the show features a flash on the television of a character entering Litchfield Federal Penitentiary. Binge watchers of Netflix know this place well, since it’s the setting of another original series, “Orange is the New Black.”

If you create amazing content, make sure you link it together in appropriate places so your fans and customers can easily find it. Cross-promote blog posts, updates and articles on your social media channels for maximum success.”

Article written for Three Girls Media.

Check it out here on Ragan’s PR Daily.