I was recently quoted in the article Best Graphic Design Software 2020: Voted by 53 Experts, by Real Expert Advice. Read the full article here. I recommended Canva. What's your favorite graphic design software?
Expert Opinion on Best Social Media Management Tools
I was recently quoted in the article Best Social Media Management Tools 2020: Voted by 67 Experts, by Real Expert Advice. Read the full article here. I recommended Hootsuite, Canva, and Unsplash. What's your favorite social media management tool?
Webinar: Navigating a Global Storm: The Importance of Targeted Messaging During Times of Crisis
On May 28th, I'll be moderating a webinar with NisonCo PR & The Cannabis Marketing Association, "Navigating a Global Storm: The Importance of Targeted Messaging During Times of Crisis." This webinar will discuss the importance of targeted messaging during times of crisis and discuss lessons learned/learning from the COVID-19 global pandemic, paving a road map … Continue reading Webinar: Navigating a Global Storm: The Importance of Targeted Messaging During Times of Crisis
Best Content Marketing Tools –Stratford University
If you’ve decided to invest in content marketing, you’ll need the right tools to succeed. Consider Adobe Spark for video creation! From the article: “Watch Beth Adan’s video about social media trends” Read more here on Stratford University’s Curious blog.
Elements of a Great Story – PR Daily
I was recently quoted in an article on marketing inspiration and storytelling, which was published on PR Daily! From the article: As Beth Adan recently explained, “A great story has four elements: theme, plot, structure and characters.” Read the full article here on PR Daily.
What Are the Best B2B Marketing Strategies This Year?
2017 may be moving quickly, but is your marketing keeping up with the pace? Check out this article I was quoted in, which shares the 50 best B2B marketing strategies for this year. From the article: “Instagram allows you to tag photos taken from a specific geographic area. When you use this, customers can see … Continue reading What Are the Best B2B Marketing Strategies This Year?
Common Email Pitching Mistakes to Avoid
PR Pros: Want to make sure your pitch is read by the journalist you send it to? Avoid these common mistakes, which were recently published by PR Daily. From the article: “When writing a pitch to introduce a journalist to your brand and share why he or she should cover your story, don’t make it all about you. … Continue reading Common Email Pitching Mistakes to Avoid
Storytelling from CXO Netherlands
I’ve recently been included in an article on storytelling on CXO Netherlands – an IDG publication. From the article: “While you should pay attention to SEO, stuffing your content full of keywords and forgetting to tell a story won't do anything to impress your readers," and could very well turn them off.” Read the full … Continue reading Storytelling from CXO Netherlands
Creative Social Media Posting – Business 2 Community
Not sure what your business should post on social media? Here are 11 creative ideas from me, which were shared on Business 2 Community! From the article: “I’m sure you hear it over and over again –post regularly on social media to leverage the power of your following, create brand ambassadors and increase your company’s … Continue reading Creative Social Media Posting – Business 2 Community
Storytelling: A Global Challenge – CIO Korea
Crafting an interesting story is a global challenge. I’m thrilled to share my advice on storytelling was included in an article picked up by CIO Korea! From the article: "As you focus on SEO, your content becomes so full of keywords that you can not impress your readers as you forget the story. So, with the … Continue reading Storytelling: A Global Challenge – CIO Korea
