Beth Adan of NisonCo echoed Kohr, saying, “I like to take sentences from blog posts or press releases and turn them into visually-appealing imagery. I’ve created as many as 15 images from a blog post in the past. If you do this every time, you’ll get into a habit of repurposing and begin to save yourself time and effort.”
Beth Adan of NisonCo PR & Marketing shares, “Rather than overwhelming clients with a vast amount of reporting data, you should break it down for them into a storyline that speaks directly to their goals, and show them how the data measures up. This way, you can track where performance does and doesn’t measure up to target your efforts for the next month of the campaign.”
I was honored to speak with Orleatha from Inclusive Pay for their first-ever CBD Summit, giving PR/marketing and media pitching advice for cannabis and CBD companies.
I was recently quoted in the article Best Graphic Design Software 2020: Voted by 53 Experts, by Real Expert Advice. Read the full article here. I recommended Canva. What's your favorite graphic design software?
I was recently quoted in the article Best Social Media Management Tools 2020: Voted by 67 Experts, by Real Expert Advice. Read the full article here. I recommended Hootsuite, Canva, and Unsplash. What's your favorite social media management tool?
On May 28th, I'll be moderating a webinar with NisonCo PR & The Cannabis Marketing Association, "Navigating a Global Storm: The Importance of Targeted Messaging During Times of Crisis." This webinar will discuss the importance of targeted messaging during times of crisis and discuss lessons learned/learning from the COVID-19 global pandemic, paving a road map … Continue reading Webinar: Navigating a Global Storm: The Importance of Targeted Messaging During Times of Crisis
If you’ve decided to invest in content marketing, you’ll need the right tools to succeed. Consider Adobe Spark for video creation! From the article: “Watch Beth Adan’s video about social media trends” Read more here on Stratford University’s Curious blog.
I was recently quoted in an article on marketing inspiration and storytelling, which was published on PR Daily! From the article: As Beth Adan recently explained, “A great story has four elements: theme, plot, structure and characters.” Read the full article here on PR Daily.
2017 may be moving quickly, but is your marketing keeping up with the pace? Check out this article I was quoted in, which shares the 50 best B2B marketing strategies for this year. From the article: “Instagram allows you to tag photos taken from a specific geographic area. When you use this, customers can see … Continue reading What Are the Best B2B Marketing Strategies This Year?
PR Pros: Want to make sure your pitch is read by the journalist you send it to? Avoid these common mistakes, which were recently published by PR Daily. From the article: “When writing a pitch to introduce a journalist to your brand and share why he or she should cover your story, don’t make it all about you. … Continue reading Common Email Pitching Mistakes to Avoid