Best Content Marketing Tools –Stratford University

If you’ve decided to invest in content marketing, you’ll need the right tools to succeed. Consider Adobe Spark for video creation!

From the article:

“Watch Beth Adan’s video about social media trends”

Read more here on Stratford University’s Curious blog.

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Elements of a Great Story – PR Daily

I was recently quoted in an article on marketing inspiration and storytelling, which was published on PR Daily!

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From the article:

As Beth Adan recently explained, “A great story has four elements: theme, plot, structure and characters.”

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Read the full article here on PR Daily.

What Are the Best B2B Marketing Strategies This Year?

2017 may be moving quickly, but is your marketing keeping up with the pace? Check out this article I was quoted in, which shares the 50 best B2B marketing strategies for this year.

From the article:

“Instagram allows you to tag photos taken from a specific geographic area. When you use this, customers can see that you are a local business and you are more likely to be found when users are searching for images in their location. Create a hashtag to use with your images as you snap photos around your community.”

Read the full article here on Mike Khorev’s site.

Common Email Pitching Mistakes to Avoid

PR Pros: Want to make sure your pitch is read by the journalist you send it to? Avoid these common mistakes, which were recently published by PR Daily.

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From the article:

“When writing a pitch to introduce a journalist to your brand and share why he or she should cover your story, don’t make it all about you. Instead of touting all your organization or your brand’s recent accomplishments, or introducing its great new product offerings, shape the pitch around the journalist and his or her readers.”
Read the full story here on PR Daily.

Creative Social Media Posting – Business 2 Community

Not sure what your business should post on social media? Here are 11 creative ideas from me, which were shared on Business 2 Community!

From the article:

“I’m sure you hear it over and over again –post regularly on social media to leverage the power of your following, create brand ambassadors and increase your company’s name recognition online. Posting to social media is one thing, but publishing strategically and sharing the right content is another beast entirely. For those who are unsure what to post, this article provides some helpful ideas that can get your creative juices flowing.”

Read the full story here on Business 2 Community.

Storytelling: A Global Challenge – CIO Korea

Crafting an interesting story is a global challenge. I’m thrilled to share my advice on storytelling was included in an article picked up by CIO Korea!

From the article:

“As you focus on SEO, your content becomes so full of keywords that you can not impress your readers as you forget the story. So, with the reader in mind, let’s ask ourselves while writing, ‘Would you like to read this story?’, ‘Do you feel interesting?’ If all the answers to the two questions are ‘yes’, consumers will want to read it.” If you want to be seen as a familiar and entertaining brand, it is good to create a conversation and humor tone that your readers can accept warmly. “

Read the full story here on CIO Korea.

Beth Quoted in B2C Article on Driving Sales

I was recently quoted in the article, 6 Proven Sales Tactic to Improve Your PR & Marketing Strategy.

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From the article:

Share insider tips for success. While it may feel like you’re giving away the farm, Beth Adan summarized it well in her post about blogging for stellar customer care: “Giving away some of your secrets can have a positive impact not only on your customers’ perception, but also when blogging for SEO.”
Read the full article here on Business 2 Community.