How can you craft compelling stories that your customers actually want to read? Check out my advice, which was included in this CIO article! From the article: “While you should pay attention to SEO, stuffing your content full of keywords and forgetting to tell a story won’t do anything to impress your readers,” and could … Continue reading Crafting Compelling Stories – On CIO
Is your marketing plan “up a creek?” Check out these PR lessons I picked up from the hit Canadian comedy, Schitt’s Creek. Visit Business 2 Community to read them!
I was recently quoted in the article, 6 Proven Sales Tactic to Improve Your PR & Marketing Strategy. From the article: Share insider tips for success. While it may feel like you’re giving away the farm, Beth Adan summarized it well in her post about blogging for stellar customer care: “Giving away some of your secrets … Continue reading Beth Quoted in B2C Article on Driving Sales
Business2Community just picked up my article on holiday content marketing advice! There's still time to add a festive element to your marketing strategy, so be sure to head on over to B2C and read my advice! Check it out here.
I’m proud to say I was recently featured in this content marketing article on Linkdex, 25+ SEO and Content Marketing Tips from Industry Experts! Here’s my tip: “To integrate your content marketing with SEO tactics, it’s important to follow this rule,” she said. “You’ll want your brand to be a resource for your fans, so … Continue reading Beth Featured in Linkdex Content Marketing Article
I was recently featured in an article on Media Bistro, What Does an Account Manager Do? From the article: “As a publicist, I am an account manager, but not all account managers are publicists.” Read the full article here on Media Bistro.
Were you able to experience Amazon's Prime Day on July 15th? My recent article, 3 Marketing Lessons from Amazon's 'Prime Day' has been featured on Ragan's PR Daily! From the article: "With its new "Prime Day" Wednesday, Amazon is looking to blow special shopping days such as Black Friday and Giving Tuesday out of the … Continue reading “3 Marketing Lessons from Amazon’s ‘Prime Day”” Featured on PR Daily!