Business2Community just picked up my article on holiday content marketing advice! There's still time to add a festive element to your marketing strategy, so be sure to head on over to B2C and read my advice! Check it out here.
I’m proud to say I was recently featured in this content marketing article on Linkdex, 25+ SEO and Content Marketing Tips from Industry Experts! Here’s my tip: “To integrate your content marketing with SEO tactics, it’s important to follow this rule,” she said. “You’ll want your brand to be a resource for your fans, so … Continue reading Beth Featured in Linkdex Content Marketing Article
I was recently featured in an article on Media Bistro, What Does an Account Manager Do? From the article: “As a publicist, I am an account manager, but not all account managers are publicists.” Read the full article here on Media Bistro.
Were you able to experience Amazon's Prime Day on July 15th? My recent article, 3 Marketing Lessons from Amazon's 'Prime Day' has been featured on Ragan's PR Daily! From the article: "With its new "Prime Day" Wednesday, Amazon is looking to blow special shopping days such as Black Friday and Giving Tuesday out of the … Continue reading “3 Marketing Lessons from Amazon’s ‘Prime Day”” Featured on PR Daily!
The other day my husband mentioned to me that Pinterest had missed an opportunity when they started up 4 years ago. That they weren’t a website men would ever want to visit. I argued with him on this, since I am an avid user of Pinterest, both personally and professionally. I see lots of posts … Continue reading Pinterest is Too Pretty and Why Guys Won’t Go Near It