PR Pros: Want to make sure your pitch is read by the journalist you send it to? Avoid these common mistakes, which were recently published by PR Daily. From the article: “When writing a pitch to introduce a journalist to your brand and share why he or she should cover your story, don’t make it all about you. … Continue reading Common Email Pitching Mistakes to Avoid
I’ve recently been included in an article on storytelling on CXO Netherlands – an IDG publication. From the article: “While you should pay attention to SEO, stuffing your content full of keywords and forgetting to tell a story won't do anything to impress your readers," and could very well turn them off.” Read the full … Continue reading Storytelling from CXO Netherlands
Not sure what your business should post on social media? Here are 11 creative ideas from me, which were shared on Business 2 Community! From the article: “I’m sure you hear it over and over again –post regularly on social media to leverage the power of your following, create brand ambassadors and increase your company’s … Continue reading Creative Social Media Posting – Business 2 Community
Crafting an interesting story is a global challenge. I’m thrilled to share my advice on storytelling was included in an article picked up by CIO Korea! From the article: "As you focus on SEO, your content becomes so full of keywords that you can not impress your readers as you forget the story. So, with the … Continue reading Storytelling: A Global Challenge – CIO Korea
How can you craft compelling stories that your customers actually want to read? Check out my advice, which was included in this CIO article! From the article: “While you should pay attention to SEO, stuffing your content full of keywords and forgetting to tell a story won’t do anything to impress your readers,” and could … Continue reading Crafting Compelling Stories – On CIO
Is your marketing plan “up a creek?” Check out these PR lessons I picked up from the hit Canadian comedy, Schitt’s Creek. Visit Business 2 Community to read them!
I was recently quoted in the article, 6 Proven Sales Tactic to Improve Your PR & Marketing Strategy. From the article: Share insider tips for success. While it may feel like you’re giving away the farm, Beth Adan summarized it well in her post about blogging for stellar customer care: “Giving away some of your secrets … Continue reading Beth Quoted in B2C Article on Driving Sales
Business2Community just picked up my article on holiday content marketing advice! There's still time to add a festive element to your marketing strategy, so be sure to head on over to B2C and read my advice! Check it out here.
I’m proud to say I was recently featured in this content marketing article on Linkdex, 25+ SEO and Content Marketing Tips from Industry Experts! Here’s my tip: “To integrate your content marketing with SEO tactics, it’s important to follow this rule,” she said. “You’ll want your brand to be a resource for your fans, so … Continue reading Beth Featured in Linkdex Content Marketing Article
I was recently featured in an article on Media Bistro, What Does an Account Manager Do? From the article: “As a publicist, I am an account manager, but not all account managers are publicists.” Read the full article here on Media Bistro.