Crafting Compelling Stories – On CIO

How can you craft compelling stories that your customers actually want to read? Check out my advice, which was included in this CIO article! From the article: “While you should pay attention to SEO, stuffing your content full of keywords and forgetting to tell a story won’t do anything to impress your readers,” and could … Continue reading Crafting Compelling Stories – On CIO

Beth Quoted in B2C Article on Driving Sales

I was recently quoted in the article, 6 Proven Sales Tactic to Improve Your PR & Marketing Strategy. From the article: Share insider tips for success. While it may feel like you’re giving away the farm, Beth Adan summarized it well in her post about blogging for stellar customer care: “Giving away some of your secrets … Continue reading Beth Quoted in B2C Article on Driving Sales

Beth Featured in Linkdex Content Marketing Article

I’m proud to say I was recently featured in this content marketing article on Linkdex, 25+ SEO and Content Marketing Tips from Industry Experts! Here’s my tip: “To integrate your content marketing with SEO tactics, it’s important to follow this rule,” she said. “You’ll want your brand to be a resource for your fans, so … Continue reading Beth Featured in Linkdex Content Marketing Article

“3 Marketing Lessons from Amazon’s ‘Prime Day”” Featured on PR Daily!

Were you able to experience Amazon's Prime Day on July 15th? My recent article, 3 Marketing Lessons from Amazon's 'Prime Day' has been featured on Ragan's PR Daily! From the article: "With its new "Prime Day" Wednesday, Amazon is looking to blow special shopping days such as Black Friday and Giving Tuesday out of the … Continue reading “3 Marketing Lessons from Amazon’s ‘Prime Day”” Featured on PR Daily!