Beth Adan of NisonCo echoed Kohr, saying, “I like to take sentences from blog posts or press releases and turn them into visually-appealing imagery. I’ve created as many as 15 images from a blog post in the past. If you do this every time, you’ll get into a habit of repurposing and begin to save yourself time and effort.”
Beth Adan of NisonCo PR & Marketing shares, “Rather than overwhelming clients with a vast amount of reporting data, you should break it down for them into a storyline that speaks directly to their goals, and show them how the data measures up. This way, you can track where performance does and doesn’t measure up to target your efforts for the next month of the campaign.”
I was honored to speak with Orleatha from Inclusive Pay for their first-ever CBD Summit, giving PR/marketing and media pitching advice for cannabis and CBD companies.
“Video has increased exponentially over the past few years on social media, and Twitter is no exception,” Beth Adan, Director of Marketing a NisonCo PR describes, “Companies are using this tool to connect with their fans and followers in real-time. while also demonstrating their product, discussing news, or offering a behind-the-scenes look at exclusive events.”
If you’ve decided to invest in content marketing, you’ll need the right tools to succeed. Consider Adobe Spark for video creation! From the article: “Watch Beth Adan’s video about social media trends” Read more here on Stratford University’s Curious blog.
What does a startup company need to know about pitching the media? While public relations is an excellent way to raise brand awareness, there are some mishaps you can make along the way. Read this Medium article to find out what tip I suggested (Tip #9!) From the article: "When writing a pitch, introduce the … Continue reading Media Pitching Mistakes Startups Commonly Make – Medium
What content marketing tools belong in your toolbox? I recommend Adobe Spark! A video I created with the resource was shared on Business to Community. From the article: “Watch Beth Adan’s video about social media trends below.” Click to Business 2 Community for more!
I was recently quoted in an article on marketing inspiration and storytelling, which was published on PR Daily! From the article: As Beth Adan recently explained, “A great story has four elements: theme, plot, structure and characters.” Read the full article here on PR Daily.
Want to produce online content that will capture attention and boost your sales? Consider my 11 ideas, which were featured on Ragan.com! From the article: “Reimagine the world of your organization with these 11 excellent ideas for your next piece of content.” Read the full story here on Ragan.com.
Want to make the most of social media marketing? Consider the power of LinkedIn. I recently wrote an article, How to Leverage LinkedIn for Your Business, on Business 2 Community. From the article: “Is your company taking advantage of a LinkedIn business page, or are you mainly focusing on Facebook, Twitter and Instagram? Although it still … Continue reading How to Be Successful with LinkedIn for Business