Brand yourself by creating a personal website or portfolio where you list relevant experience and professional skills/accomplishments. Grab your online domain (example http://www.YourName.com) and create a brand for yourself – make sure your resume, social media, and application material are consistent with your personal brand, right down to colors and images chosen.
Tips for Successful Media Pitching
Beth Adan of NISONCO PR & Consulting thinks you should “focus on workshopping a few different subject lines and A/B testing them. Make sure to include the key details and something enticing, but never over-promise or lie about the contents of your pitch.”
Advice for Repurposing Content
Beth Adan of NisonCo echoed Kohr, saying, “I like to take sentences from blog posts or press releases and turn them into visually-appealing imagery. I’ve created as many as 15 images from a blog post in the past. If you do this every time, you’ll get into a habit of repurposing and begin to save yourself time and effort.”
Expert Opinion on Effective Marketing Meetings
Beth Adan of NisonCo PR & Marketing shares, “Rather than overwhelming clients with a vast amount of reporting data, you should break it down for them into a storyline that speaks directly to their goals, and show them how the data measures up. This way, you can track where performance does and doesn’t measure up to target your efforts for the next month of the campaign.”
CBD Marketing Advice for Your Business [Video]
I was honored to speak with Orleatha from Inclusive Pay for their first-ever CBD Summit, giving PR/marketing and media pitching advice for cannabis and CBD companies.
Quick Twitter Marketing Tip 2020
“Video has increased exponentially over the past few years on social media, and Twitter is no exception,” Beth Adan, Director of Marketing a NisonCo PR describes, “Companies are using this tool to connect with their fans and followers in real-time. while also demonstrating their product, discussing news, or offering a behind-the-scenes look at exclusive events.”
Best Content Marketing Tools –Stratford University
If you’ve decided to invest in content marketing, you’ll need the right tools to succeed. Consider Adobe Spark for video creation! From the article: “Watch Beth Adan’s video about social media trends” Read more here on Stratford University’s Curious blog.
Media Pitching Mistakes Startups Commonly Make – Medium
What does a startup company need to know about pitching the media? While public relations is an excellent way to raise brand awareness, there are some mishaps you can make along the way. Read this Medium article to find out what tip I suggested (Tip #9!) From the article: "When writing a pitch, introduce the … Continue reading Media Pitching Mistakes Startups Commonly Make – Medium
Social Trends Video Shared on Business 2 Community
What content marketing tools belong in your toolbox? I recommend Adobe Spark! A video I created with the resource was shared on Business to Community. From the article: “Watch Beth Adan’s video about social media trends below.” Click to Business 2 Community for more!
Elements of a Great Story – PR Daily
I was recently quoted in an article on marketing inspiration and storytelling, which was published on PR Daily! From the article: As Beth Adan recently explained, “A great story has four elements: theme, plot, structure and characters.” Read the full article here on PR Daily.
Elizabeth Adan 