Media Pitching Mistakes Startups Commonly Make – Medium

What does a startup company need to know about pitching the media? While public relations is an excellent way to raise brand awareness, there are some mishaps you can make along the way. Read this Medium article to find out what tip I suggested (Tip #9!)

From the article:

“When writing a pitch, introduce the journalist to your brand and share why he/she should cover your story, don’t make it all about you.”

Read the full article here on Medium.

 

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Common Email Pitching Mistakes to Avoid

PR Pros: Want to make sure your pitch is read by the journalist you send it to? Avoid these common mistakes, which were recently published by PR Daily.

Beth.MC.PRDaily.EmailPitching.5.30.2017

From the article:

“When writing a pitch to introduce a journalist to your brand and share why he or she should cover your story, don’t make it all about you. Instead of touting all your organization or your brand’s recent accomplishments, or introducing its great new product offerings, shape the pitch around the journalist and his or her readers.”
Read the full story here on PR Daily.

‘3 Reasons for Failed Pitches’ Featured on PR Daily!

My article, ‘3 Reasons for Failed Pitches’ has been featured by Ragan’s PR Daily!

Beth.PRDaily.3ReasonsForFailedPitches.12.3.2015

From the article:

“Contacting journalists and getting your brand placed in a story begins with writing a pitch.

Crafting a message that is strong and interesting can be a challenge—and there are several mistakes that many PR pros make during the process.

Here are three common pitching foibles, along with how you can fix them:

1. Hogging the spotlight

Though you are writing a pitch to introduce a journalist to your brand and share why they should cover your story, don’t make the mistake of making it all about you.

Instead of touting all of your organization’s or client’s recent accomplishments and introducing outstanding new product offerings, make the pitch about the journalist and their readers. Share why your story will benefit them; you’ll be more likely to catch their attention.”

Read the full article here on Ragan’s PR Daily.

Story originally written for Three Girls Media.