Beth Adan of NISONCO PR & Consulting thinks you should “focus on workshopping a few different subject lines and A/B testing them. Make sure to include the key details and something enticing, but never over-promise or lie about the contents of your pitch.”
Media Pitching Mistakes Startups Commonly Make – Medium
What does a startup company need to know about pitching the media? While public relations is an excellent way to raise brand awareness, there are some mishaps you can make along the way. Read this Medium article to find out what tip I suggested (Tip #9!) From the article: "When writing a pitch, introduce the … Continue reading Media Pitching Mistakes Startups Commonly Make – Medium
Common Email Pitching Mistakes to Avoid
PR Pros: Want to make sure your pitch is read by the journalist you send it to? Avoid these common mistakes, which were recently published by PR Daily. From the article: “When writing a pitch to introduce a journalist to your brand and share why he or she should cover your story, don’t make it all about you. … Continue reading Common Email Pitching Mistakes to Avoid
‘3 Reasons for Failed Pitches’ Featured on PR Daily!
My article, '3 Reasons for Failed Pitches' has been featured by Ragan's PR Daily! From the article: "Contacting journalists and getting your brand placed in a story begins with writing a pitch. Crafting a message that is strong and interesting can be a challenge—and there are several mistakes that many PR pros make during the … Continue reading ‘3 Reasons for Failed Pitches’ Featured on PR Daily!