Elements of a Great Story – PR Daily

I was recently quoted in an article on marketing inspiration and storytelling, which was published on PR Daily!

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From the article:

As Beth Adan recently explained, “A great story has four elements: theme, plot, structure and characters.”

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Read the full article here on PR Daily.

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Boost Business Sales with Content Marketing – Ragan.com

Want to produce online content that will capture attention and boost your sales? Consider my 11 ideas, which were featured on Ragan.com!

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From the article:

“Reimagine the world of your organization with these 11 excellent ideas for your next piece of content.”

Read the full story here on Ragan.com.

Ramp Up Your Content Marketing: 11 Strategies on PR Daily

Content marketing is huge, and companies should be taking advantage of this awesome opportunity to create your own content. An article I wrote, 11 creative ways to pump up your content marketing game, was recently published on PR Daily!

From the article:

“Without a solid plan—that includes creating, drafting and scheduling your posts at least a week at a time—content marketing can feel overwhelming. To shine, you have to step outside your comfort zone.”

Read the full story here on PR Daily.

Common Email Pitching Mistakes to Avoid

PR Pros: Want to make sure your pitch is read by the journalist you send it to? Avoid these common mistakes, which were recently published by PR Daily.

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From the article:

“When writing a pitch to introduce a journalist to your brand and share why he or she should cover your story, don’t make it all about you. Instead of touting all your organization or your brand’s recent accomplishments, or introducing its great new product offerings, shape the pitch around the journalist and his or her readers.”
Read the full story here on PR Daily.

PR Lessons from Netflix’s ‘Making a Murderer’

I’m proud to share that an article I wrote, 3 PR Lessons from a Netflix Crime Show, was republished on PR Daily!

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From the article:

“In addition to consuming the lives of many binge-watchers, for PR pros, the series—which follows the story of Wisconsin’s Steven Avery, who was charged with what many are calling an unjust murder in 2011—brought to light a few lessons in storytelling.”
Read the full story here on PR Daily.

Maintaining Positive Brand Reputation – On PR Daily

PR Pros can do several things to help their clients maintain a positive brand reputation. PR Daily recently republished my article detailing strategies.

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From the article:

“Managing your organization’s reputation is important to avoid potential crises and negative publicity.

There are several things you can do online to make sure you brand’s image remains top-of-mind and is shown in a positive light.”

Read it here!

‘3 PR Lessons from a Netflix Crime Show’ Featured on PR Daily

My article, 3 PR Lessons from a Netflix Crime Show was featured on Ragan’s PR Daily.

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From the article:

“Crime documentary shows and programs are popping up all over the internet, radio and television as of late, and the recent release of Netflix’s crime documentary, “Making a Murderer,” is no different. Its success however, has come greatly in the form of online commenting and theorizing from fans on various platforms. In addition to consuming the lives of many binge-watchers, for PR pros, the series—which follows the story of Wisconsin’s Steven Avery, who was charged with what many are calling an unjust murder in 2011—brought to light a few lessons in storytelling. Here’s how Netflix’s “Making a Murderer” relates to public relations.”

Read the full article here on PR Daily.

 

‘3 Ways PR Pros can Maintain a Positive Brand Reputation’ featured on PR Daily

My recent post, ‘3 Ways PR Pros can Maintain a Positive Brand Reputation’ has been featured on PR Daily!

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From the article:

“Managing your organization’s reputation is important to avoid potential crises and negative publicity.

There are several things you can do online to make sure you brand’s image remains top-of-mind and is shown in a positive light.

Being proactive to optimize content and stay on top of potential negativity can help you stay ahead of the game.

Here are three reputation management tips to keep your brand’s online image positive.”

Read the full article on PR Daily.

‘3 Reasons for Failed Pitches’ Featured on PR Daily!

My article, ‘3 Reasons for Failed Pitches’ has been featured by Ragan’s PR Daily!

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From the article:

“Contacting journalists and getting your brand placed in a story begins with writing a pitch.

Crafting a message that is strong and interesting can be a challenge—and there are several mistakes that many PR pros make during the process.

Here are three common pitching foibles, along with how you can fix them:

1. Hogging the spotlight

Though you are writing a pitch to introduce a journalist to your brand and share why they should cover your story, don’t make the mistake of making it all about you.

Instead of touting all of your organization’s or client’s recent accomplishments and introducing outstanding new product offerings, make the pitch about the journalist and their readers. Share why your story will benefit them; you’ll be more likely to catch their attention.”

Read the full article here on Ragan’s PR Daily.

Story originally written for Three Girls Media.