Elements of a Great Story – PR Daily

I was recently quoted in an article on marketing inspiration and storytelling, which was published on PR Daily! From the article: As Beth Adan recently explained, “A great story has four elements: theme, plot, structure and characters.” Read the full article here on PR Daily.

Boost Business Sales with Content Marketing – Ragan.com

Want to produce online content that will capture attention and boost your sales? Consider my 11 ideas, which were featured on Ragan.com! From the article: “Reimagine the world of your organization with these 11 excellent ideas for your next piece of content.” Read the full story here on Ragan.com.

Ramp Up Your Content Marketing: 11 Strategies on PR Daily

Content marketing is huge, and companies should be taking advantage of this awesome opportunity to create your own content. An article I wrote, 11 creative ways to pump up your content marketing game, was recently published on PR Daily! From the article: “Without a solid plan—that includes creating, drafting and scheduling your posts at least … Continue reading Ramp Up Your Content Marketing: 11 Strategies on PR Daily

PR Lessons from Netflix’s ‘Making a Murderer’

I’m proud to share that an article I wrote, 3 PR Lessons from a Netflix Crime Show, was republished on PR Daily! From the article: “In addition to consuming the lives of many binge-watchers, for PR pros, the series—which follows the story of Wisconsin’s Steven Avery, who was charged with what many are calling an … Continue reading PR Lessons from Netflix’s ‘Making a Murderer’

Maintaining Positive Brand Reputation – On PR Daily

PR Pros can do several things to help their clients maintain a positive brand reputation. PR Daily recently republished my article detailing strategies. From the article: “Managing your organization’s reputation is important to avoid potential crises and negative publicity. There are several things you can do online to make sure you brand’s image remains top-of-mind … Continue reading Maintaining Positive Brand Reputation – On PR Daily

‘3 PR Lessons from a Netflix Crime Show’ Featured on PR Daily

My article, 3 PR Lessons from a Netflix Crime Show was featured on Ragan’s PR Daily. From the article: “Crime documentary shows and programs are popping up all over the internet, radio and television as of late, and the recent release of Netflix’s crime documentary, “Making a Murderer,” is no different. Its success however, has … Continue reading ‘3 PR Lessons from a Netflix Crime Show’ Featured on PR Daily

‘3 Ways PR Pros can Maintain a Positive Brand Reputation’ featured on PR Daily

My recent post, '3 Ways PR Pros can Maintain a Positive Brand Reputation' has been featured on PR Daily! From the article: "Managing your organization’s reputation is important to avoid potential crises and negative publicity. There are several things you can do online to make sure you brand’s image remains top-of-mind and is shown in a … Continue reading ‘3 Ways PR Pros can Maintain a Positive Brand Reputation’ featured on PR Daily

‘3 Reasons for Failed Pitches’ Featured on PR Daily!

My article, '3 Reasons for Failed Pitches' has been featured by Ragan's PR Daily! From the article: "Contacting journalists and getting your brand placed in a story begins with writing a pitch. Crafting a message that is strong and interesting can be a challenge—and there are several mistakes that many PR pros make during the … Continue reading ‘3 Reasons for Failed Pitches’ Featured on PR Daily!