Media Pitching Mistakes Startups Commonly Make – Medium

What does a startup company need to know about pitching the media? While public relations is an excellent way to raise brand awareness, there are some mishaps you can make along the way. Read this Medium article to find out what tip I suggested (Tip #9!)

From the article:

“When writing a pitch, introduce the journalist to your brand and share why he/she should cover your story, don’t make it all about you.”

Read the full article here on Medium.

 

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Storytelling from CXO Netherlands

I’ve recently been included in an article on storytelling on CXO Netherlands – an IDG publication.

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From the article:

“While you should pay attention to SEO, stuffing your content full of keywords and forgetting to tell a story won’t do anything to impress your readers,” and could very well turn them off.”

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Read the full article here on CXO Netherlands.

Storytelling: A Global Challenge – CIO Korea

Crafting an interesting story is a global challenge. I’m thrilled to share my advice on storytelling was included in an article picked up by CIO Korea!

From the article:

“As you focus on SEO, your content becomes so full of keywords that you can not impress your readers as you forget the story. So, with the reader in mind, let’s ask ourselves while writing, ‘Would you like to read this story?’, ‘Do you feel interesting?’ If all the answers to the two questions are ‘yes’, consumers will want to read it.” If you want to be seen as a familiar and entertaining brand, it is good to create a conversation and humor tone that your readers can accept warmly. “

Read the full story here on CIO Korea.

Common Pitching Mistakes & Fixes (Business 2 Community)

I’m proud that my article, Common Pitching Mistakes and Simple Fixes, has been picked up by Business 2 Community!

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From the article:

How successful have your media pitching efforts been? Have you landed high-quality media coverage from sending emails to reporters? If you haven’t been seeing success, there may be some easy fixes to help you land your next placement. 

Read the full article here on Business 2 Community.

Beth Quoted in B2C Article on Driving Sales

I was recently quoted in the article, 6 Proven Sales Tactic to Improve Your PR & Marketing Strategy.

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From the article:

Share insider tips for success. While it may feel like you’re giving away the farm, Beth Adan summarized it well in her post about blogging for stellar customer care: “Giving away some of your secrets can have a positive impact not only on your customers’ perception, but also when blogging for SEO.”
Read the full article here on Business 2 Community.

“Greenhouse PR” Advice on Business 2 Community

I’m excited to share that my article, Gardening in a Greenhouse: Tips for PR, Email Marketing and More, was picked up by Business 2 Community!

From the article: 

“Email marketing is a strong tactic to keep in your public relations arsenal since it’s a great way to reach your consumers in their native environment. Emails are non-intrusive and offer a valuable opportunity to put your messaging right in front of your target audience.”

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Read the full article here on B2C.