Beth Adan of NISONCO PR & Consulting thinks you should “focus on workshopping a few different subject lines and A/B testing them. Make sure to include the key details and something enticing, but never over-promise or lie about the contents of your pitch.”
Expert Opinion on Best Graphic Design Software
I was recently quoted in the article Best Graphic Design Software 2020: Voted by 53 Experts, by Real Expert Advice. Read the full article here. I recommended Canva. What's your favorite graphic design software?
Webinar: Navigating a Global Storm: The Importance of Targeted Messaging During Times of Crisis
On May 28th, I'll be moderating a webinar with NisonCo PR & The Cannabis Marketing Association, "Navigating a Global Storm: The Importance of Targeted Messaging During Times of Crisis." This webinar will discuss the importance of targeted messaging during times of crisis and discuss lessons learned/learning from the COVID-19 global pandemic, paving a road map … Continue reading Webinar: Navigating a Global Storm: The Importance of Targeted Messaging During Times of Crisis
Media Pitching Mistakes Startups Commonly Make – Medium
What does a startup company need to know about pitching the media? While public relations is an excellent way to raise brand awareness, there are some mishaps you can make along the way. Read this Medium article to find out what tip I suggested (Tip #9!) From the article: "When writing a pitch, introduce the … Continue reading Media Pitching Mistakes Startups Commonly Make – Medium
Storytelling from CXO Netherlands
I’ve recently been included in an article on storytelling on CXO Netherlands – an IDG publication. From the article: “While you should pay attention to SEO, stuffing your content full of keywords and forgetting to tell a story won't do anything to impress your readers," and could very well turn them off.” Read the full … Continue reading Storytelling from CXO Netherlands
Storytelling: A Global Challenge – CIO Korea
Crafting an interesting story is a global challenge. I’m thrilled to share my advice on storytelling was included in an article picked up by CIO Korea! From the article: "As you focus on SEO, your content becomes so full of keywords that you can not impress your readers as you forget the story. So, with the … Continue reading Storytelling: A Global Challenge – CIO Korea
Better Media Pitching: BizBuffs.com
Are your media pitches falling on deaf ears? See my advice here in this article on BizBuffs.com. From the article: How successful have your media pitching efforts been? Have you landed high-quality media coverage from sending emails to reporters? If you haven’t been seeing success, there may be some easy fixes to help you land … Continue reading Better Media Pitching: BizBuffs.com
Crafting Compelling Stories – On CIO
How can you craft compelling stories that your customers actually want to read? Check out my advice, which was included in this CIO article! From the article: “While you should pay attention to SEO, stuffing your content full of keywords and forgetting to tell a story won’t do anything to impress your readers,” and could … Continue reading Crafting Compelling Stories – On CIO
Common Pitching Mistakes & Fixes (Business 2 Community)
I’m proud that my article, Common Pitching Mistakes and Simple Fixes, has been picked up by Business 2 Community! From the article: How successful have your media pitching efforts been? Have you landed high-quality media coverage from sending emails to reporters? If you haven’t been seeing success, there may be some easy fixes to help … Continue reading Common Pitching Mistakes & Fixes (Business 2 Community)
PR Resolutions Article on DigiTalks Brazil – In Portuguese!
An article I wrote on public relations and marketing resolutions was picked up by DigiTalks Brazil and translated in Portuguese! Check it out here on DigiTalks Brazil.
Elizabeth Adan 