Beth Quoted in B2C Article on Driving Sales

I was recently quoted in the article, 6 Proven Sales Tactic to Improve Your PR & Marketing Strategy. From the article: Share insider tips for success. While it may feel like you’re giving away the farm, Beth Adan summarized it well in her post about blogging for stellar customer care: “Giving away some of your secrets … Continue reading Beth Quoted in B2C Article on Driving Sales

“Greenhouse PR” Advice on Business 2 Community

I'm excited to share that my article, Gardening in a Greenhouse: Tips for PR, Email Marketing and More, was picked up by Business 2 Community! From the article:  "Email marketing is a strong tactic to keep in your public relations arsenal since it’s a great way to reach your consumers in their native environment. Emails … Continue reading “Greenhouse PR” Advice on Business 2 Community

‘3 PR Lessons from a Netflix Crime Show’ Featured on PR Daily

My article, 3 PR Lessons from a Netflix Crime Show was featured on Ragan’s PR Daily. From the article: “Crime documentary shows and programs are popping up all over the internet, radio and television as of late, and the recent release of Netflix’s crime documentary, “Making a Murderer,” is no different. Its success however, has … Continue reading ‘3 PR Lessons from a Netflix Crime Show’ Featured on PR Daily

‘3 Ways PR Pros can Maintain a Positive Brand Reputation’ featured on PR Daily

My recent post, '3 Ways PR Pros can Maintain a Positive Brand Reputation' has been featured on PR Daily! From the article: "Managing your organization’s reputation is important to avoid potential crises and negative publicity. There are several things you can do online to make sure you brand’s image remains top-of-mind and is shown in a … Continue reading ‘3 Ways PR Pros can Maintain a Positive Brand Reputation’ featured on PR Daily