How can you craft compelling stories that your customers actually want to read? Check out my advice, which was included in this CIO article! From the article: “While you should pay attention to SEO, stuffing your content full of keywords and forgetting to tell a story won’t do anything to impress your readers,” and could … Continue reading Crafting Compelling Stories – On CIO
I’m proud that my article, Common Pitching Mistakes and Simple Fixes, has been picked up by Business 2 Community! From the article: How successful have your media pitching efforts been? Have you landed high-quality media coverage from sending emails to reporters? If you haven’t been seeing success, there may be some easy fixes to help … Continue reading Common Pitching Mistakes & Fixes (Business 2 Community)
An article I wrote on public relations and marketing resolutions was picked up by DigiTalks Brazil and translated in Portuguese! Check it out here on DigiTalks Brazil.
Is your marketing plan “up a creek?” Check out these PR lessons I picked up from the hit Canadian comedy, Schitt’s Creek. Visit Business 2 Community to read them!
I was recently quoted in the article, 6 Proven Sales Tactic to Improve Your PR & Marketing Strategy. From the article: Share insider tips for success. While it may feel like you’re giving away the farm, Beth Adan summarized it well in her post about blogging for stellar customer care: “Giving away some of your secrets … Continue reading Beth Quoted in B2C Article on Driving Sales
I'm excited to share that my article, Gardening in a Greenhouse: Tips for PR, Email Marketing and More, was picked up by Business 2 Community! From the article: "Email marketing is a strong tactic to keep in your public relations arsenal since it’s a great way to reach your consumers in their native environment. Emails … Continue reading “Greenhouse PR” Advice on Business 2 Community
Not sure what your PR and social media goals for 2017 should look like? Read this article, which I’m proud to say was picked up by Meltwater! From the article: “Establishing a new strategy for 2017 requires coming up with a comprehensive plan. Luckily, that doesn’t have to be as difficult as it sounds!” Read … Continue reading PR Goals for 2017 – On Meltwater
Want to know where your social media and public relations plan should be headed in 2017? See my 5 resolutions in this article on Business 2 Community! From the article: The New Year brings excitement, promise and a new opportunity to sharpen your public relations, social media and digital marketing skills. Many people make personal … Continue reading Social Media and PR Resolutions – B2C
PR Pros can do several things to help their clients maintain a positive brand reputation. PR Daily recently republished my article detailing strategies. From the article: “Managing your organization’s reputation is important to avoid potential crises and negative publicity. There are several things you can do online to make sure you brand’s image remains top-of-mind … Continue reading Maintaining Positive Brand Reputation – On PR Daily
I was recently featured in an article on Media Bistro, What Does an Account Manager Do? From the article: “As a publicist, I am an account manager, but not all account managers are publicists.” Read the full article here on Media Bistro.