Crafting Compelling Stories – On CIO

How can you craft compelling stories that your customers actually want to read? Check out my advice, which was included in this CIO article! From the article: “While you should pay attention to SEO, stuffing your content full of keywords and forgetting to tell a story won’t do anything to impress your readers,” and could … Continue reading Crafting Compelling Stories – On CIO

Common Pitching Mistakes & Fixes (Business 2 Community)

I’m proud that my article, Common Pitching Mistakes and Simple Fixes, has been picked up by Business 2 Community! From the article: How successful have your media pitching efforts been? Have you landed high-quality media coverage from sending emails to reporters? If you haven’t been seeing success, there may be some easy fixes to help … Continue reading Common Pitching Mistakes & Fixes (Business 2 Community)

Beth Quoted in B2C Article on Driving Sales

I was recently quoted in the article, 6 Proven Sales Tactic to Improve Your PR & Marketing Strategy. From the article: Share insider tips for success. While it may feel like you’re giving away the farm, Beth Adan summarized it well in her post about blogging for stellar customer care: “Giving away some of your secrets … Continue reading Beth Quoted in B2C Article on Driving Sales

“Greenhouse PR” Advice on Business 2 Community

I'm excited to share that my article, Gardening in a Greenhouse: Tips for PR, Email Marketing and More, was picked up by Business 2 Community! From the article:  "Email marketing is a strong tactic to keep in your public relations arsenal since it’s a great way to reach your consumers in their native environment. Emails … Continue reading “Greenhouse PR” Advice on Business 2 Community

Maintaining Positive Brand Reputation – On PR Daily

PR Pros can do several things to help their clients maintain a positive brand reputation. PR Daily recently republished my article detailing strategies. From the article: “Managing your organization’s reputation is important to avoid potential crises and negative publicity. There are several things you can do online to make sure you brand’s image remains top-of-mind … Continue reading Maintaining Positive Brand Reputation – On PR Daily