Elements of a Great Story – PR Daily

I was recently quoted in an article on marketing inspiration and storytelling, which was published on PR Daily!

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From the article:

As Beth Adan recently explained, “A great story has four elements: theme, plot, structure and characters.”

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Read the full article here on PR Daily.

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Boost Business Sales with Content Marketing – Ragan.com

Want to produce online content that will capture attention and boost your sales? Consider my 11 ideas, which were featured on Ragan.com!

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From the article:

“Reimagine the world of your organization with these 11 excellent ideas for your next piece of content.”

Read the full story here on Ragan.com.

Ramp Up Your Content Marketing: 11 Strategies on PR Daily

Content marketing is huge, and companies should be taking advantage of this awesome opportunity to create your own content. An article I wrote, 11 creative ways to pump up your content marketing game, was recently published on PR Daily!

From the article:

“Without a solid plan—that includes creating, drafting and scheduling your posts at least a week at a time—content marketing can feel overwhelming. To shine, you have to step outside your comfort zone.”

Read the full story here on PR Daily.

Common Email Pitching Mistakes to Avoid

PR Pros: Want to make sure your pitch is read by the journalist you send it to? Avoid these common mistakes, which were recently published by PR Daily.

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From the article:

“When writing a pitch to introduce a journalist to your brand and share why he or she should cover your story, don’t make it all about you. Instead of touting all your organization or your brand’s recent accomplishments, or introducing its great new product offerings, shape the pitch around the journalist and his or her readers.”
Read the full story here on PR Daily.