Expert Opinion on Effective Marketing Meetings

Beth Adan of NisonCo PR & Marketing shares, โ€œRather than overwhelming clients with a vast amount of reporting data, you should break it down for them into a storyline that speaks directly to their goals, and show them how the data measures up. This way, you can track where performance does and doesnโ€™t measure up to target your efforts for the next month of the campaign.โ€