Elements of a Great Story – PR Daily

I was recently quoted in an article on marketing inspiration and storytelling, which was published on PR Daily!

Beth.MC.PRDaily.Quote.EmilyArticle.5.30.2017

From the article:

As Beth Adan recently explained, “A great story has four elements: theme, plot, structure and characters.”

Beth.MC.PRDaily.EmilyArticle.5.30.2017

Read the full article here on PR Daily.

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Storytelling from CXO Netherlands

I’ve recently been included in an article on storytelling on CXO Netherlands – an IDG publication.

Beth.MC.CXO.NL.4.14.2017
From the article:

“While you should pay attention to SEO, stuffing your content full of keywords and forgetting to tell a story won’t do anything to impress your readers,” and could very well turn them off.”

Beth.MC.CXO.NL.Quote.4.14.2017

Read the full article here on CXO Netherlands.

Storytelling: A Global Challenge – CIO Korea

Crafting an interesting story is a global challenge. I’m thrilled to share my advice on storytelling was included in an article picked up by CIO Korea!

From the article:

“As you focus on SEO, your content becomes so full of keywords that you can not impress your readers as you forget the story. So, with the reader in mind, let’s ask ourselves while writing, ‘Would you like to read this story?’, ‘Do you feel interesting?’ If all the answers to the two questions are ‘yes’, consumers will want to read it.” If you want to be seen as a familiar and entertaining brand, it is good to create a conversation and humor tone that your readers can accept warmly. “

Read the full story here on CIO Korea.