Elements of a Great Story – PR Daily

I was recently quoted in an article on marketing inspiration and storytelling, which was published on PR Daily! From the article: As Beth Adan recently explained, “A great story has four elements: theme, plot, structure and characters.” Read the full article here on PR Daily.

Storytelling from CXO Netherlands

I’ve recently been included in an article on storytelling on CXO Netherlands – an IDG publication. From the article: “While you should pay attention to SEO, stuffing your content full of keywords and forgetting to tell a story won't do anything to impress your readers," and could very well turn them off.” Read the full … Continue reading Storytelling from CXO Netherlands