Brand yourself by creating a personal website or portfolio where you list relevant experience and professional skills/accomplishments. Grab your online domain (example http://www.YourName.com) and create a brand for yourself – make sure your resume, social media, and application material are consistent with your personal brand, right down to colors and images chosen.
Tips for Successful Media Pitching
Beth Adan of NISONCO PR & Consulting thinks you should “focus on workshopping a few different subject lines and A/B testing them. Make sure to include the key details and something enticing, but never over-promise or lie about the contents of your pitch.”
Advice for Repurposing Content
Beth Adan of NisonCo echoed Kohr, saying, “I like to take sentences from blog posts or press releases and turn them into visually-appealing imagery. I’ve created as many as 15 images from a blog post in the past. If you do this every time, you’ll get into a habit of repurposing and begin to save yourself time and effort.”
Expert Opinion on Effective Marketing Meetings
Beth Adan of NisonCo PR & Marketing shares, “Rather than overwhelming clients with a vast amount of reporting data, you should break it down for them into a storyline that speaks directly to their goals, and show them how the data measures up. This way, you can track where performance does and doesn’t measure up to target your efforts for the next month of the campaign.”
CBD Marketing Advice for Your Business [Video]
I was honored to speak with Orleatha from Inclusive Pay for their first-ever CBD Summit, giving PR/marketing and media pitching advice for cannabis and CBD companies.
Quick Twitter Marketing Tip 2020
“Video has increased exponentially over the past few years on social media, and Twitter is no exception,” Beth Adan, Director of Marketing a NisonCo PR describes, “Companies are using this tool to connect with their fans and followers in real-time. while also demonstrating their product, discussing news, or offering a behind-the-scenes look at exclusive events.”
Expert Opinion on Best Graphic Design Software
I was recently quoted in the article Best Graphic Design Software 2020: Voted by 53 Experts, by Real Expert Advice. Read the full article here. I recommended Canva. What's your favorite graphic design software?
Expert Opinion on Best Social Media Management Tools
I was recently quoted in the article Best Social Media Management Tools 2020: Voted by 67 Experts, by Real Expert Advice. Read the full article here. I recommended Hootsuite, Canva, and Unsplash. What's your favorite social media management tool?
The Mezzazine: Artwork & Poetry Featured in Issue 01
ELIZABETH ADAN’S POETRY AND ARTWORK WERE FEATURED IN THE MEZZAZINE, ISSUE 01: COMMENCE Artwork featured titled: Rosy Heart, Dragonflies in Spring, Magical Garden Poems featured: Crescendo, Hunting Rainbows Read the April 2020 issue here.
Webinar: Navigating a Global Storm: The Importance of Targeted Messaging During Times of Crisis
On May 28th, I'll be moderating a webinar with NisonCo PR & The Cannabis Marketing Association, "Navigating a Global Storm: The Importance of Targeted Messaging During Times of Crisis." This webinar will discuss the importance of targeted messaging during times of crisis and discuss lessons learned/learning from the COVID-19 global pandemic, paving a road map … Continue reading Webinar: Navigating a Global Storm: The Importance of Targeted Messaging During Times of Crisis
