Beth Featured in Linkdex Content Marketing Article

I’m proud to say I was recently featured in this content marketing article on Linkdex, 25+ SEO and Content Marketing Tips from Industry Experts!


Here’s my tip:

“To integrate your content marketing with SEO tactics, it’s important to follow this rule,” she said. “You’ll want your brand to be a resource for your fans, so make sure 80 percent of the content you share is be non-self-promotional — facts, memes, industry articles, humorous content — while 20 percent of updates can be directly promoting your brand.”


Check out the full article here on Linkdex.

Beth Included in Article on Proofreading Tips!

Proofreading can be difficult, but luckily there are several tips and tricks to make the process smoother, and more comprehensive. I was recently quoted in this article by Siena College; check it out!


From the article:

“Read out loud. It may sound silly, but reading your work as if you were giving a speech will help shine light on mistakes, since you are approaching each word individually.”

Read the full article here.


‘3 PR Lessons from a Netflix Crime Show’ Featured on PR Daily

My article, 3 PR Lessons from a Netflix Crime Show was featured on Ragan’s PR Daily.


From the article:

“Crime documentary shows and programs are popping up all over the internet, radio and television as of late, and the recent release of Netflix’s crime documentary, “Making a Murderer,” is no different. Its success however, has come greatly in the form of online commenting and theorizing from fans on various platforms. In addition to consuming the lives of many binge-watchers, for PR pros, the series—which follows the story of Wisconsin’s Steven Avery, who was charged with what many are calling an unjust murder in 2011—brought to light a few lessons in storytelling. Here’s how Netflix’s “Making a Murderer” relates to public relations.”

Read the full article here on PR Daily.


‘3 Ways PR Pros can Maintain a Positive Brand Reputation’ featured on PR Daily

My recent post, ‘3 Ways PR Pros can Maintain a Positive Brand Reputation’ has been featured on PR Daily!


From the article:

“Managing your organization’s reputation is important to avoid potential crises and negative publicity.

There are several things you can do online to make sure you brand’s image remains top-of-mind and is shown in a positive light.

Being proactive to optimize content and stay on top of potential negativity can help you stay ahead of the game.

Here are three reputation management tips to keep your brand’s online image positive.”

Read the full article on PR Daily.

‘3 Reasons for Failed Pitches’ Featured on PR Daily!

My article, ‘3 Reasons for Failed Pitches’ has been featured by Ragan’s PR Daily!


From the article:

“Contacting journalists and getting your brand placed in a story begins with writing a pitch.

Crafting a message that is strong and interesting can be a challenge—and there are several mistakes that many PR pros make during the process.

Here are three common pitching foibles, along with how you can fix them:

1. Hogging the spotlight

Though you are writing a pitch to introduce a journalist to your brand and share why they should cover your story, don’t make the mistake of making it all about you.

Instead of touting all of your organization’s or client’s recent accomplishments and introducing outstanding new product offerings, make the pitch about the journalist and their readers. Share why your story will benefit them; you’ll be more likely to catch their attention.”

Read the full article here on Ragan’s PR Daily.

Story originally written for Three Girls Media.

“3 Content Marketing Lessons from ‘BoJack Horseman'” Featured on PR Daily!

My article, 3 Content Marketing Lessons from ‘BoJack Horseman’ was featured on Ragan’s PR Daily!


From the article:

“The creators of “BoJack Horseman” did a great job of weaving BoJack’s reality and the real world together. In addition to clever social and cultural references in the form of characters, street banners or satirical scenes, an episode of the show features a flash on the television of a character entering Litchfield Federal Penitentiary. Binge watchers of Netflix know this place well, since it’s the setting of another original series, “Orange is the New Black.”

If you create amazing content, make sure you link it together in appropriate places so your fans and customers can easily find it. Cross-promote blog posts, updates and articles on your social media channels for maximum success.”

Article written for Three Girls Media.

Check it out here on Ragan’s PR Daily.