Creative Social Media Posting – Business 2 Community

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Not sure what your business should post on social media? Here are 11 creative ideas from me, which were shared on Business 2 Community!

From the article:

“I’m sure you hear it over and over again –post regularly on social media to leverage the power of your following, create brand ambassadors and increase your company’s name recognition online. Posting to social media is one thing, but publishing strategically and sharing the right content is another beast entirely. For those who are unsure what to post, this article provides some helpful ideas that can get your creative juices flowing.”

Read the full story here on Business 2 Community.

Storytelling: A Global Challenge – CIO Korea

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Crafting an interesting story is a global challenge. I’m thrilled to share my advice on storytelling was included in an article picked up by CIO Korea!

From the article:

“As you focus on SEO, your content becomes so full of keywords that you can not impress your readers as you forget the story. So, with the reader in mind, let’s ask ourselves while writing, ‘Would you like to read this story?’, ‘Do you feel interesting?’ If all the answers to the two questions are ‘yes’, consumers will want to read it.” If you want to be seen as a familiar and entertaining brand, it is good to create a conversation and humor tone that your readers can accept warmly. “

Read the full story here on CIO Korea.

Common Pitching Mistakes & Fixes (Business 2 Community)

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I’m proud that my article, Common Pitching Mistakes and Simple Fixes, has been picked up by Business 2 Community!

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From the article:

How successful have your media pitching efforts been? Have you landed high-quality media coverage from sending emails to reporters? If you haven’t been seeing success, there may be some easy fixes to help you land your next placement. 

Read the full article here on Business 2 Community.

Beth Quoted in B2C Article on Driving Sales

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I was recently quoted in the article, 6 Proven Sales Tactic to Improve Your PR & Marketing Strategy.

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From the article:

Share insider tips for success. While it may feel like you’re giving away the farm, Beth Adan summarized it well in her post about blogging for stellar customer care: “Giving away some of your secrets can have a positive impact not only on your customers’ perception, but also when blogging for SEO.”
Read the full article here on Business 2 Community.

“Greenhouse PR” Advice on Business 2 Community

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I’m excited to share that my article, Gardening in a Greenhouse: Tips for PR, Email Marketing and More, was picked up by Business 2 Community!

From the article: 

“Email marketing is a strong tactic to keep in your public relations arsenal since it’s a great way to reach your consumers in their native environment. Emails are non-intrusive and offer a valuable opportunity to put your messaging right in front of your target audience.”

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Read the full article here on B2C.

PR Lessons from Netflix’s ‘Making a Murderer’

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I’m proud to share that an article I wrote, 3 PR Lessons from a Netflix Crime Show, was republished on PR Daily!

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From the article:

“In addition to consuming the lives of many binge-watchers, for PR pros, the series—which follows the story of Wisconsin’s Steven Avery, who was charged with what many are calling an unjust murder in 2011—brought to light a few lessons in storytelling.”
Read the full story here on PR Daily.