“Greenhouse PR” Advice on Business 2 Community

I’m excited to share that my article, Gardening in a Greenhouse: Tips for PR, Email Marketing and More, was picked up by Business 2 Community!

From the article: 

“Email marketing is a strong tactic to keep in your public relations arsenal since it’s a great way to reach your consumers in their native environment. Emails are non-intrusive and offer a valuable opportunity to put your messaging right in front of your target audience.”

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Read the full article here on B2C.

PR Lessons from Netflix’s ‘Making a Murderer’

I’m proud to share that an article I wrote, 3 PR Lessons from a Netflix Crime Show, was republished on PR Daily!

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From the article:

“In addition to consuming the lives of many binge-watchers, for PR pros, the series—which follows the story of Wisconsin’s Steven Avery, who was charged with what many are calling an unjust murder in 2011—brought to light a few lessons in storytelling.”
Read the full story here on PR Daily.

Social Media and PR Resolutions – B2C

Want to know where your social media and public relations plan should be headed in 2017? See my 5 resolutions in this article on Business 2 Community!

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From the article:

The New Year brings excitement, promise and a new opportunity to sharpen your public relations, social media and digital marketing skills. Many people make personal resolutions like eating healthier and trying new things, so why not make a few resolutions for your business as well? The following five intentions can help you reach new customers, make connections with influencers and build your brand’s name recognition. 

Read the full article here.

Social Media’s Future – Beth on Business 2 Community!

I was recently included in Business 2 Community’s article on the Future of Social Media in 2017! Here’s my advice:

 

  • We’ll see an increase in videos on social media platforms, specifically Facebook Live events. More companies are using this tool to connect with their fans and followers in real time, while also demonstrating their product, discussing news or providing a behind-the-scenes look at an exclusive event.
  • Images on social media will become even more important, as visuals are an excellent way to connect with followers and tell your brand’s story using more than words. Bonus points go to companies that use images that share people’s faces, which are prioritized higher on social algorithms,or to businesses that use visuals to showcase their employees, letting their audience get to know their team members on a more personal level.beth-mc-business2community-socialmediafuture-12-12-2016

Check out the article here!

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Maintaining Positive Brand Reputation – On PR Daily

PR Pros can do several things to help their clients maintain a positive brand reputation. PR Daily recently republished my article detailing strategies.

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From the article:

“Managing your organization’s reputation is important to avoid potential crises and negative publicity.

There are several things you can do online to make sure you brand’s image remains top-of-mind and is shown in a positive light.”

Read it here!