Common Email Pitching Mistakes to Avoid

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PR Pros: Want to make sure your pitch is read by the journalist you send it to? Avoid these common mistakes, which were recently published by PR Daily.

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From the article:

“When writing a pitch to introduce a journalist to your brand and share why he or she should cover your story, don’t make it all about you. Instead of touting all your organization or your brand’s recent accomplishments, or introducing its great new product offerings, shape the pitch around the journalist and his or her readers.”
Read the full story here on PR Daily.

Creative Types of Digital Content

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A blog post I wrote on 4 creative types of digital content was recently picked up by Business 2 Community!

Beth.MC.B2C.CreativeDigitalContent.5.30.2017

From the article:

“Beyond blog posts and social media updates, there are new ways for your business to be showcase itself in front of an audience. Many brands are steering away from a more traditional model of product placement and inserting themselves into consumers’ minds through content marketing.”

Read the full article here on Business 2 Community.

What Your Business Should Post on Social Media (B2C)

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Everyone knows you should be posting on social media to improve your business, but what exactly should you post? I recently wrote an article that shared ideas for what to share, which was picked up by Business 2 Community!

Beth.MC.B2C.WhatToPost.5.13.2017

From the article:

“I’m sure you hear it over and over again –post regularly on social media to leverage the power of your following, create brand ambassadors and increase your company’s name recognition online. Posting to social media is one thing, but publishing strategically and sharing the right content is another beast entirely. For those who are unsure what to post, this article provides some helpful ideas that can get your creative juices flowing.”

Read the full article here.

Popular Daily Social Media Hashtags

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Did you know there are different hashtags for every day? I recently wrote an article about the best hashtags for each day of the week, which got picked up by Business 2 Community!

Beth.MC.B2C.SoMeTrends.5.13.2017

From the article:

“From Throwback Thursday to Wellness Wednesday, social media trends get lots of users talking. Inserting yourself into the conversation is a great way to drive traffic to your site, build brand awareness and gain followers. Here are social media trends you can use in your campaigns every day of the week.”

Read it here!

Creative Social Media Posting – Business 2 Community

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Not sure what your business should post on social media? Here are 11 creative ideas from me, which were shared on Business 2 Community!

From the article:

“I’m sure you hear it over and over again –post regularly on social media to leverage the power of your following, create brand ambassadors and increase your company’s name recognition online. Posting to social media is one thing, but publishing strategically and sharing the right content is another beast entirely. For those who are unsure what to post, this article provides some helpful ideas that can get your creative juices flowing.”

Read the full story here on Business 2 Community.

Storytelling: A Global Challenge – CIO Korea

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Crafting an interesting story is a global challenge. I’m thrilled to share my advice on storytelling was included in an article picked up by CIO Korea!

From the article:

“As you focus on SEO, your content becomes so full of keywords that you can not impress your readers as you forget the story. So, with the reader in mind, let’s ask ourselves while writing, ‘Would you like to read this story?’, ‘Do you feel interesting?’ If all the answers to the two questions are ‘yes’, consumers will want to read it.” If you want to be seen as a familiar and entertaining brand, it is good to create a conversation and humor tone that your readers can accept warmly. “

Read the full story here on CIO Korea.

Common Pitching Mistakes & Fixes (Business 2 Community)

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I’m proud that my article, Common Pitching Mistakes and Simple Fixes, has been picked up by Business 2 Community!

Beth.MC.B2C.Pitching.3.31.2017

From the article:

How successful have your media pitching efforts been? Have you landed high-quality media coverage from sending emails to reporters? If you haven’t been seeing success, there may be some easy fixes to help you land your next placement. 

Read the full article here on Business 2 Community.