Reposted from @mforce_la (@get_regrann) - We know, reading people’s minds is a questionable superpower; but the business benefits of being able to listen in on people’s thoughts are infinite. And while social media monitoring isn’t exactly about reading people’s minds, it’s as close to it as it gets.😎 •
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Social listening gives you access to what people are saying about your brand, industry, or competitors across social media and the web – often without them being aware of you listening.😮 •
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And if you’ve ever had someone complain about your brand on social media, that probably doesn’t come as a surprise to you.🕵️♂️ •
The thing is, not everyone who has a problem with you will say it right to your face. That’s where social listening comes in!👂
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Here are the 3 most widely used tools for Social Listening👇
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1. HootSuite - Lets you respond to all comments from one dashboard. Manages, Schedules and Analyzes your content on the go!
2. BuzzSumo - Analyzes your content, tells you when to post. Also identifies, what content is working well in your niche.
3. KeyHole - Tracks hashtags, mentions, usernames on Instagram and Twitter. Shows Heatmaps to help you better understand your audience. •
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What tools do you use for the purpose of listening to your audience? Comment below!⬇️ • •
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