If you’ve decided to invest in content marketing, you’ll need the right tools to succeed. Consider Adobe Spark for video creation!
From the article:
“Watch Beth Adan’s video about social media trends”
Read more here on Stratford University’s Curious blog.
What does a startup company need to know about pitching the media? While public relations is an excellent way to raise brand awareness, there are some mishaps you can make along the way. Read this Medium article to find out what tip I suggested (Tip #9!)
From the article:
“When writing a pitch, introduce the journalist to your brand and share why he/she should cover your story, don’t make it all about you.”
Read the full article here on Medium.
What content marketing tools belong in your toolbox? I recommend Adobe Spark! A video I created with the resource was shared on Business to Community.
From the article:
“Watch Beth Adan’s video about social media trends below.”
Click to Business 2 Community for more!
I was recently quoted in an article on marketing inspiration and storytelling, which was published on PR Daily!
From the article:
As Beth Adan recently explained, “A great story has four elements: theme, plot, structure and characters.”
Read the full article here on PR Daily.
Want to produce online content that will capture attention and boost your sales? Consider my 11 ideas, which were featured on Ragan.com!
From the article:
“Reimagine the world of your organization with these 11 excellent ideas for your next piece of content.”
Read the full story here on Ragan.com.
Want to make the most of social media marketing? Consider the power of LinkedIn. I recently wrote an article, How to Leverage LinkedIn for Your Business, on Business 2 Community.
From the article:
“Is your company taking advantage of a LinkedIn business page, or are you mainly focusing on Facebook, Twitter and Instagram? Although it still isn’t as trafficked as the other major platforms, LinkedIn has become a major business network and discussion hub for users of all generations. It’s certainly worthy of your valuable time and energy, as it can really help reinforce your business’ position as an industry leader.”
Read the article here.
Content marketing is huge, and companies should be taking advantage of this awesome opportunity to create your own content. An article I wrote, 11 creative ways to pump up your content marketing game, was recently published on PR Daily!
From the article:
“Without a solid plan—that includes creating, drafting and scheduling your posts at least a week at a time—content marketing can feel overwhelming. To shine, you have to step outside your comfort zone.”
Read the full story here on PR Daily.
2017 may be moving quickly, but is your marketing keeping up with the pace? Check out this article I was quoted in, which shares the 50 best B2B marketing strategies for this year.
From the article:
“Instagram allows you to tag photos taken from a specific geographic area. When you use this, customers can see that you are a local business and you are more likely to be found when users are searching for images in their location. Create a hashtag to use with your images as you snap photos around your community.”
Read the full article here on Mike Khorev’s site.
PR Pros: Want to make sure your pitch is read by the journalist you send it to? Avoid these common mistakes, which were recently published by PR Daily.
From the article:
“When writing a pitch to introduce a journalist to your brand and share why he or she should cover your story, don’t make it all about you. Instead of touting all your organization or your brand’s recent accomplishments, or introducing its great new product offerings, shape the pitch around the journalist and his or her readers.”
Read the full story here on PR Daily.
A blog post I wrote on 4 creative types of digital content was recently picked up by Business 2 Community!
From the article:
“Beyond blog posts and social media updates, there are new ways for your business to be showcase itself in front of an audience. Many brands are steering away from a more traditional model of product placement and inserting themselves into consumers’ minds through content marketing.”
Read the full article here on Business 2 Community.
