Elements of a Great Story – PR Daily

I was recently quoted in an article on marketing inspiration and storytelling, which was published on PR Daily!

Beth.MC.PRDaily.Quote.EmilyArticle.5.30.2017

From the article:

As Beth Adan recently explained, “A great story has four elements: theme, plot, structure and characters.”

Beth.MC.PRDaily.EmilyArticle.5.30.2017

Read the full article here on PR Daily.

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Common Email Pitching Mistakes to Avoid

PR Pros: Want to make sure your pitch is read by the journalist you send it to? Avoid these common mistakes, which were recently published by PR Daily.

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From the article:

“When writing a pitch to introduce a journalist to your brand and share why he or she should cover your story, don’t make it all about you. Instead of touting all your organization or your brand’s recent accomplishments, or introducing its great new product offerings, shape the pitch around the journalist and his or her readers.”
Read the full story here on PR Daily.

Creative Types of Digital Content

A blog post I wrote on 4 creative types of digital content was recently picked up by Business 2 Community!

Beth.MC.B2C.CreativeDigitalContent.5.30.2017

From the article:

“Beyond blog posts and social media updates, there are new ways for your business to be showcase itself in front of an audience. Many brands are steering away from a more traditional model of product placement and inserting themselves into consumers’ minds through content marketing.”

Read the full article here on Business 2 Community.

What Your Business Should Post on Social Media (B2C)

Everyone knows you should be posting on social media to improve your business, but what exactly should you post? I recently wrote an article that shared ideas for what to share, which was picked up by Business 2 Community!

Beth.MC.B2C.WhatToPost.5.13.2017

From the article:

“I’m sure you hear it over and over again –post regularly on social media to leverage the power of your following, create brand ambassadors and increase your company’s name recognition online. Posting to social media is one thing, but publishing strategically and sharing the right content is another beast entirely. For those who are unsure what to post, this article provides some helpful ideas that can get your creative juices flowing.”

Read the full article here.

Popular Daily Social Media Hashtags

Did you know there are different hashtags for every day? I recently wrote an article about the best hashtags for each day of the week, which got picked up by Business 2 Community!

Beth.MC.B2C.SoMeTrends.5.13.2017

From the article:

“From Throwback Thursday to Wellness Wednesday, social media trends get lots of users talking. Inserting yourself into the conversation is a great way to drive traffic to your site, build brand awareness and gain followers. Here are social media trends you can use in your campaigns every day of the week.”

Read it here!

Creative Social Media Posting – Business 2 Community

Not sure what your business should post on social media? Here are 11 creative ideas from me, which were shared on Business 2 Community!

From the article:

“I’m sure you hear it over and over again –post regularly on social media to leverage the power of your following, create brand ambassadors and increase your company’s name recognition online. Posting to social media is one thing, but publishing strategically and sharing the right content is another beast entirely. For those who are unsure what to post, this article provides some helpful ideas that can get your creative juices flowing.”

Read the full story here on Business 2 Community.

Common Pitching Mistakes & Fixes (Business 2 Community)

I’m proud that my article, Common Pitching Mistakes and Simple Fixes, has been picked up by Business 2 Community!

Beth.MC.B2C.Pitching.3.31.2017

From the article:

How successful have your media pitching efforts been? Have you landed high-quality media coverage from sending emails to reporters? If you haven’t been seeing success, there may be some easy fixes to help you land your next placement. 

Read the full article here on Business 2 Community.

Beth Quoted in B2C Article on Driving Sales

I was recently quoted in the article, 6 Proven Sales Tactic to Improve Your PR & Marketing Strategy.

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From the article:

Share insider tips for success. While it may feel like you’re giving away the farm, Beth Adan summarized it well in her post about blogging for stellar customer care: “Giving away some of your secrets can have a positive impact not only on your customers’ perception, but also when blogging for SEO.”
Read the full article here on Business 2 Community.