Elements of a Great Story – PR Daily

I was recently quoted in an article on marketing inspiration and storytelling, which was published on PR Daily! From the article: As Beth Adan recently explained, “A great story has four elements: theme, plot, structure and characters.” Read the full article here on PR Daily.

Common Email Pitching Mistakes to Avoid

PR Pros: Want to make sure your pitch is read by the journalist you send it to? Avoid these common mistakes, which were recently published by PR Daily. From the article: “When writing a pitch to introduce a journalist to your brand and share why he or she should cover your story, don’t make it all about you. … Continue reading Common Email Pitching Mistakes to Avoid

What Your Business Should Post on Social Media (B2C)

Everyone knows you should be posting on social media to improve your business, but what exactly should you post? I recently wrote an article that shared ideas for what to share, which was picked up by Business 2 Community! From the article: “I’m sure you hear it over and over again –post regularly on social … Continue reading What Your Business Should Post on Social Media (B2C)

Creative Social Media Posting – Business 2 Community

Not sure what your business should post on social media? Here are 11 creative ideas from me, which were shared on Business 2 Community! From the article: “I’m sure you hear it over and over again –post regularly on social media to leverage the power of your following, create brand ambassadors and increase your company’s … Continue reading Creative Social Media Posting – Business 2 Community

Common Pitching Mistakes & Fixes (Business 2 Community)

I’m proud that my article, Common Pitching Mistakes and Simple Fixes, has been picked up by Business 2 Community! From the article: How successful have your media pitching efforts been? Have you landed high-quality media coverage from sending emails to reporters? If you haven’t been seeing success, there may be some easy fixes to help … Continue reading Common Pitching Mistakes & Fixes (Business 2 Community)

Beth Quoted in B2C Article on Driving Sales

I was recently quoted in the article, 6 Proven Sales Tactic to Improve Your PR & Marketing Strategy. From the article: Share insider tips for success. While it may feel like you’re giving away the farm, Beth Adan summarized it well in her post about blogging for stellar customer care: “Giving away some of your secrets … Continue reading Beth Quoted in B2C Article on Driving Sales