Advice for Landing Digital Marketing Jobs

Brand yourself by creating a personal website or portfolio where you list relevant experience and professional skills/accomplishments. Grab your online domain (example http://www.YourName.com) and create a brand for yourself – make sure your resume, social media, and application material are consistent with your personal brand, right down to colors and images chosen.

Advice for Repurposing Content

Beth Adan of NisonCo echoed Kohr, saying, “I like to take sentences from blog posts or press releases and turn them into visually-appealing imagery. I’ve created as many as 15 images from a blog post in the past. If you do this every time, you’ll get into a habit of repurposing and begin to save yourself time and effort.”

Expert Opinion on Effective Marketing Meetings

Beth Adan of NisonCo PR & Marketing shares, “Rather than overwhelming clients with a vast amount of reporting data, you should break it down for them into a storyline that speaks directly to their goals, and show them how the data measures up. This way, you can track where performance does and doesn’t measure up to target your efforts for the next month of the campaign.”

Quick Twitter Marketing Tip 2020

“Video has increased exponentially over the past few years on social media, and Twitter is no exception,” Beth Adan, Director of Marketing a NisonCo PR describes, “Companies are using this tool to connect with their fans and followers in real-time. while also demonstrating their product, discussing news, or offering a behind-the-scenes look at exclusive events.”

Webinar: Navigating a Global Storm: The Importance of Targeted Messaging During Times of Crisis

On May 28th, I'll be moderating a webinar with NisonCo PR & The Cannabis Marketing Association, "Navigating a Global Storm: The Importance of Targeted Messaging During Times of Crisis." This webinar will discuss the importance of targeted messaging during times of crisis and discuss lessons learned/learning from the COVID-19 global pandemic, paving a road map … Continue reading Webinar: Navigating a Global Storm: The Importance of Targeted Messaging During Times of Crisis