I recently shared my expert advice on how to run an effective marketing reporting meeting with a client, or internally at a company, with Databox.
From the article:
Beth Adan of NisonCo PR & Marketing shares, “Rather than overwhelming clients with a vast amount of reporting data, you should break it down for them into a storyline that speaks directly to their goals, and show them how the data measures up. This way, you can track where performance does and doesn’t measure up to target your efforts for the next month of the campaign.”
Read the full article here.