I was happy to contribute some of my media pitching advice to the Databox blog, in their article: How Do You Craft a Successful Media Pitch that Actually Lands Coverage?
From the article:
Beth Adan of NISONCO PR & Consulting thinks you should “focus on workshopping a few different subject lines and A/B testing them. Make sure to include the key details and something enticing, but never over-promise or lie about the contents of your pitch.”
Their team use the CoSchedule Email Subject Line Analyzer to help with this–something Adan says “scores your subject based on a few factors and can help you brainstorm more click-able words with their Word Bank.”
Read the full article here.